Social Media Executive

Year    WB, IN, India

Job Description

Job Title: Social Media Executive



Location:

Newtown, Kolkata (Work From Office)

Employment Type:

Full Time

Salary:

?12,000 - ?20,000 per month

Experience Required:

Minimum 2 years in Digital Marketing

About the Role



We are seeking a highly skilled

Social Media Executive

with strong expertise in

Meta Ads, Google Ads

, and social media channel management. The ideal candidate should be creative, analytical, and able to handle end-to-end social media strategy, ad campaigns, and page optimization for multiple brands.

Key Responsibilities Social Media Management



Manage, grow, and optimize

Facebook Pages, Instagram accounts, YouTube channels, Pinterest boards

, and other platforms. Plan monthly content calendars and coordinate creative requirements. Monitor trends and create engaging posts, stories, reels, and short-form content.

Paid Advertising (Meta & Google Ads)



Create, manage, and optimize

Meta Ads (Facebook & Instagram)

campaigns. Set up and run

Google Ads

campaigns (Search, Display, Video, Remarketing). Track performance metrics, reduce cost per result, and improve ROI.

Content Strategy & Optimization



Optimize page/profile descriptions, hashtags, keywords, and posting strategy. Ensure proper brand consistency across all digital platforms. Conduct competitive analysis and audience research.

Analytics & Reporting



Provide weekly and monthly performance reports of campaigns and social channels. Analyze insights to improve reach, engagement, and conversions.

Collaboration



Work closely with the design, sales, and marketing teams. Coordinate with clients (if needed) for approvals and campaign goals.

Required Skills



Minimum 2+ years of experience in

Digital Marketing / Social Media Management

. Strong expertise in

Meta Business Suite

, Ads Manager, and Google Ads dashboard. Good understanding of

content creation, audience targeting, and KPIs

. Ability to manage multiple brands and deadlines. Knowledge of basic graphic tools (Canva or similar) is an added advantage.

Preferred Qualities



Creative mindset with strong communication skills. Ability to think strategically and optimize for results. Proactive, responsible, and passionate about digital marketing.
Job Type: Full-time

Pay: ?12,000.00 - ?20,000.00 per month

Work Location: In person

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Job Detail

  • Job Id
    JD4927415
  • Industry
    Not mentioned
  • Total Positions
    1
  • Job Type:
    Full Time
  • Salary:
    Not mentioned
  • Employment Status
    Permanent
  • Job Location
    WB, IN, India
  • Education
    Not mentioned
  • Experience
    Year