Job Description

Job Responsibilities of a Social Media Marketing Manager1. Strategy & Planning

Develop and execute social media marketing strategies aligned with business goals. Plan monthly content calendars for all platforms. Identify target audience and choose the right platforms for brand promotion.

2. Content Creation & Management

Oversee creation of engaging content (graphics, videos, reels, stories, ads). Ensure brand consistency in tone, visuals, and messaging. Coordinate with designers, photographers, and influencers.

3. Social Media Handling

Manage daily posting, scheduling, and optimization across platforms (Instagram, Facebook, YouTube, LinkedIn, X, Pinterest, etc.). Monitor real-time trends and integrate them into content. Respond to comments, messages, and customer queries professionally.

4. Performance Tracking & Reporting

Track and analyze KPIs such as reach, engagement, clicks, followers, and conversions. Generate weekly/monthly performance reports. Use insights to improve future campaigns.

5. Paid Advertising & Campaigns

Create and manage paid ad campaigns on Meta, Google, and other platforms. Optimize ad performance to achieve ROAS, leads, and sales goals. A/B test creatives, captions, and audience segments.

6. Community Building & Growth

Build an active, engaged online community. Run contests, giveaways, polls, and UGC campaigns. Engage with influencers and content creators for collaborations.

7. Brand Reputation Management

Maintain positive brand image across all platforms. Handle negative comments, feedback, and online crises. Monitor brand mentions and competitor activities.

8. Collaboration & Coordination

Work closely with marketing, sales, and product teams. Plan social media support for events, launches, promotions, and campaigns.

9. Trend Research & Innovation

Stay updated with latest social media trends, tools, and algorithm changes. Implement new strategies like reels, hashtags, influencer marketing, etc.

10. Lead Generation & Conversion

Drive traffic to website or landing pages. Implement strategies that help boost sales, inquiries, and brand visibility.
Job Type: Full-time

Work Location: In person