Job Description

Giftlaya.com is India's fast-growing gifting and decoration brand offering balloon decoration, cakes, flowers, and personalized gifts across 100+ cities. We are looking for a creative and proactive

Social Media Executive

to manage and grow our social media presence across platforms like Instagram, Facebook, YouTube, Pinterest, and LinkedIn.

Key Responsibilities

Plan, create, and publish daily posts, reels, and stories across all Giftlaya social media channels. Collaborate with the design and content team to create visually appealing and engaging creatives. Research trending hashtags, audio, and content ideas relevant to gifting, events, and decor. Manage comments, DMs, and audience interactions in a professional and timely manner. Coordinate with the marketing team to run paid social campaigns and influencer collaborations. Track post performance, engagement metrics, and competitor activities to improve reach and growth. Schedule and maintain a monthly content calendar ensuring brand consistency and timely posting. Brainstorm new ideas for campaigns, festive content, and viral trends aligned with the brand tone.

Skills Required

Strong understanding of Instagram Reels, Facebook Ads, and short-form video trends. Knowledge of Canva, CapCut, or any video editing tools. Good written communication skills (English & Hindi). Basic understanding of social media analytics and engagement insights. Creative mindset with an eye for aesthetic visual storytelling.

Educational Qualification

Graduate in Marketing, Mass Communication, or related field preferred. MBA in Marketing is a plus but not mandatory.

Why Join Giftlaya

Opportunity to work with one of India's top gifting and decoration brands. Learn social media marketing, content creation, and brand storytelling hands-on. Fast-paced, creative, and collaborative work environment. Growth opportunities in digital marketing and brand management roles.
Job Type: Full-time

Pay: ₹15,000.00 - ₹17,000.00 per month

Benefits:

Paid time off
Work Location: In person