Job Description

Leading computer Peripheral company requires

Social Media Executive

Desired Candidate Profile

:

? MBA in Marketing / Digital Marketing / Communications is mandatory.

? 5-6 years of proven experience in Social Media Marketing or Digital Marketing (preferably in a managerial role).

? Strong understanding of social media platforms, paid advertising, content strategy, and analytics tools (Meta Business Suite, Google Analytics, etc.).

? Excellent communication, leadership, and presentation skills.

? Creative thinker with the ability to convert ideas into effective marketing strategies.

? Experience in managing multiple campaigns and handling external agencies.

? Strong analytical mindset with data-driven decision-making capability

Key Responsibilities:

Strategic Planning & Execution

? Develop and implement a comprehensive social media marketing strategy to enhance brand visibility and engagement across all platforms (Facebook, Instagram, LinkedIn, X, YouTube, etc.).

? Plan and execute digital campaigns aligned with marketing objectives, product launches, and brand promotions.

? Identify target audiences and develop content tailored to each platform.

? Ensure brand consistency across all digital channels and marketing campaigns.

Content Management & Creativity

? Oversee content creation, copywriting, and visual design in collaboration with internal teams and external agencies.

? Approve creative briefs, campaign plans, and final outputs ensuring brand tone and quality standards are met.

? Stay updated on social media trends, algorithms, and emerging tools to keep the brand relevant and innovative.

Team & Agency Coordination

? Manage and coordinate with external digital marketing agencies, influencers, and creative partners.

? Lead and mentor the in-house social media and creative team.

? Monitor the performance of agency deliverables and ensure timely execution of campaigns.

Analytics & Reporting

? Track, analyze, and report key performance indicators (KPIs) for all social media campaigns.

? Provide actionable insights and recommendations to improve engagement, reach, and conversions.

? Manage digital marketing budgets effectively, ensuring high ROI on campaigns

Job Type: Permanent

Pay: ₹50,086.00 - ₹60,243.32 per month

Benefits:

Health insurance Provident Fund
Work Location: In person