Job Description

Job Summary

As a Social Media Executive, you will be responsible for

planning, capturing, editing

, and

publishing high-quality content

across platforms. You will also assist in

managing the clinic's Google My Business (GMB)

profile and ensure our brand stays relevant through content that converts and connects.

Key Responsibilities

Content Creation & Video Execution

Plan and shoot

short-form video content

(Reels, Testimonials, BTS, Procedures) Edit content using mobile/desktop tools (CapCut, InShot, Adobe Premiere Pro preferred) Coordinate with doctors, clients (with consent), and staff for on-ground shoots Create clinic walkthroughs, treatment highlight videos, and staff intros

Social Media Management

Publish engaging and trending content across

Instagram, Facebook, and YouTube Shorts

Use content calendars for scheduling and consistency Monitor trending audio, formats, and hashtags relevant to skincare and aesthetics Reply to DMs/comments and engage with followers professionally

Content Research & Ideation

Research

industry trends, influencers, competitor content

Brainstorm hooks, scripts, and captions aligned with clinic offerings Track performance of posts and suggest strategy pivots

Google My Business (GMB) Updates

Regularly update clinic photos, offers, services, and events on GMB Monitor and respond to client reviews professionally Optimize GMB presence for local SEO visibility

Performance Tracking & Reporting

Prepare and share

weekly and monthly social media performance reports

Track metrics like

reach, engagement, follower growth, story views, and lead inquiries

Provide insights and recommendations for ongoing content improvement Coordinate with the digital marketing team to align ad campaigns and organic efforts
Job Type: Full-time

Pay: ?15,000.00 - ?20,000.00 per month

Benefits:

Leave encashment
Schedule:

Day shift
Work Location: In person

Expected Start Date: 01/08/2025