Plan, create, and execute social media strategies for hair colour and personal care products.
Manage daily content posting across platforms such as Instagram, Facebook, YouTube, Pinterest, and LinkedIn.
Conceptualize engaging content including Product launches, Tutorials, reels, and influencer content.
Coordinate with designers, videographers, and agencies.
Collaborate with beauty influencers, hairstylists, and creators.
Manage comments, DMs, and consumer queries professionally.
Handle customer feedback and escalation in coordination with internal teams.
Assist in running paid social campaigns (Meta, YouTube, etc.).
Track KPIs such as engagement, reach, CTR, and conversions.
Prepare weekly and monthly performance reports.
Required Skills & Qualifications :
Proven experience handling FMCG brands, preferably hair colour / beauty / personal care etc.
Strong understanding of social media algorithms and content trends.
Hands-on experience with Instagram Reels, short-form video, and influencer marketing.
Basic knowledge of Meta Ads / social media analytics.
Excellent communication skills.
Job Type: Full-time
Work Location: In person
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