Job Description

Meta Ads & Google Ads Expert will manage all paid advertising campaigns on Facebook, Instagram, Google Search, Display, and YouTube. The role is responsible for generating high-quality leads for admissions, reducing cost per lead, improving campaign performance, and ensuring maximum ROI.

Key Responsibilities

1. Campaign Setup & Management

? Create, manage, and optimize Meta Ads (Facebook & Instagram).

? Run Google Ads campaigns: Search, Display, Discovery, Performance Max, and YouTube.

? Set up conversion tracking, custom audiences, and remarketing.

? Maintain daily budgets and ensure smart spending.

2. Lead Generation & Performance Optimization

? Generate high-quality leads for courses and admissions.

? Monitor CPAs and CPLs and reduce costs using optimization strategies.

? Improve click-through rates (CTR), impression share, and conversions.

? A/B testing of creatives, landing pages, and ad copies.

3. Reporting & Analytics

? Prepare daily, weekly, and monthly performance reports.

? Analyse campaigns using Google Analytics, Tag Manager, and Ads Manager.

? Identify trends, top-performing campaigns, and risk areas.

? Share insights with the marketing and management teams.

4. Keyword & Audience Research

? Conduct keyword research for Google Ads.

? Update negative keywords, placements, and targeting lists.

5. Landing Page Coordination

? Work with the web/SEO team to improve landing page quality.

? Ensure UTM parameters and tracking links are working correctly.

? Improve Quality Score and user experience.

6. Compliance & Quality Check

? Follow Meta and Google ad policies strictly.

? Ensure ads, creatives, and content are approved without issues.

? Prevent account restrictions or disapprovals.

7. Collaboration & Strategy

? Work with content, design, and admissions teams for creative and message planning.

? Plan monthly budgets and admission-focused campaigns.

? Suggest new strategies for conversion and lead quality improvement.

Required Skills

? Strong knowledge of Meta Ads Manager & Google Ads.

? Experience in lead generation (education sector preferred).

? Good analytical and reporting skills.

? Strong English writing skills.

? Ability to manage high-budget campaigns (50,000-5,00,000 per month).

? Good understanding of tracking, pixels, and conversion events.

? Knowledge of Google Tag Manager, Analytics, and UTM tracking.

Experience

? 2 to 4 years of experience in Meta & Google Ads management.

? Experience in the education industry is a strong plus.

? Certifications in Google Ads or Meta Blueprint are preferred.

Salary: 25K to 35K Upto.

Job Types: Full-time, Permanent

Pay: ?25,640.59 - ?33,373.07 per month

Benefits:

Flexible schedule Leave encashment Paid sick time
Education:

Secondary(10th Pass) (Preferred)
Experience:

Social media marketing: 3 years (Required)
Work Location: In person