to manage and grow our digital presence across social platforms. The ideal candidate will have hands-on experience in content creation, campaign execution, and paid media advertising including
Google Ads and Meta Ads
(Facebook & Instagram). This role requires both strategic thinking and executional excellence.
Key Responsibilities:
Social Media Management:
Develop, schedule, and publish engaging content across all platforms (Instagram, Facebook, LinkedIn, Twitter, YouTube, etc.)
Monitor social media channels for engagement, trends, and brand mentions
Respond to queries and messages in a timely and brand-aligned manner
Maintain a content calendar aligned with brand campaigns and product launches
Campaign Execution & Paid Media:
Plan, set up, and optimize paid ad campaigns on
Google Ads (Search, Display, YouTube)
and
Meta Ads (Facebook/Instagram)
Track and analyze campaign performance metrics like CPC, CTR, impressions, reach, conversions, and ROAS
Coordinate with the design and content teams to create ad creatives and copy
A/B test creatives and target segments for performance optimization
Analytics & Reporting:
Use tools like Meta Business Suite, Google Ads Manager, and Google Analytics to track performance
Share weekly/monthly reports on social media growth, engagement, and campaign ROI
Recommend strategy improvements based on analytics and insights
Brand Development:
Stay updated with the latest social media trends, tools, and algorithm updates
Maintain visual consistency and tone of voice in line with brand guidelines
Suggest new ideas for content series, influencer collaboration, or engagement tactics
Requirements:
Bachelor's degree in Marketing, Communications, Media, or related field
2-3 years of hands-on experience managing social media and paid campaigns
Proficient in Meta Ads Manager and Google Ads platforms
Familiarity with social scheduling tools (e.g., Buffer, Hootsuite, or Creator Studio)
Strong copywriting, content planning, and communication skills
Basic understanding of Canva, Photoshop, or similar creative tools is a plus
Job Types: Full-time, Permanent