Job Description

Job description

Company Description

Sri Vasavi's The Amethyst Store specializes in luxury 92.5 silver jewelry, offering a diverse range of bridal and designer collections in gold-plated and antique oxidized finishes. Established in 2018, The Amethyst Store was founded by Sweatha, Shricharran, and Srinithi Ravi, inspired by the elegance and boldness of handcrafted designs on a silver base. The brand's collections celebrate the unique beauty and special occasions , catering to various styles and communities across India. Customers can explore the extensive collections both online at www.theamethyststore.com and at the flagship showroom in Chennai, located on Kadher Navas Khan Road.

Role Description

The role entails 5 broad functions:

1. Performance Marketing

2. Content creation

3. Email marketing and Whatsapp Marketing ( Retention )

4. Social Media Marketing

5. Influencer marketing Responsibility:

Preparing Content calendar for social media Content creation for social media marketing coordinating with the Brand -Marketing seniors, editors and photographer. Planning and co-ordinating shoots. Keeping the Social media profiles on Instagram, Facebook,Pinterest, LinkedIn and other social media platforms updated with Posts, videos etc. The content has to be scheduled and approved by seniors before hand. Co-ordinating Media buying and running ads related to performance marketing for the website. Planning, executing, and measuring experiments for Campaigns, collaborating with internal teams to execute the same. Developing, implementing, tracking, and optimizing our digital marketing campaigns across all digital channels. Brainstorming new and creative growth strategies. Good knowledge of facebook (campaigns), Google ads (Display, SEM & YouTube and Email campaigns & whatsapp Campaigns (Business WhatsApp API) . Identify and approach new marketplaces for product listing Manage and Handle the Online and Social Media Influencers for collaboration (Paid/Barter/Free) - Bloggers/You tubers/FB Instagram Influencers. Executing Influencer Marketing for the brand. Handle New store opening marketing. Conducting Instagram Live.

Skills:

Highly goal-oriented individual and have excellent communication skills. And a strong problem solver. Should have worked in Social media for brands with > 10Cr Yearly turnover / 1000 E-commerce orders per month. Should be able to write content/mini scripts for reels. Create presentation / mood boards. Lead all digital marketing platforms (paid, social & organic). Digital Marketing, Google Analytics, Web trends, Search Engine Optimization (SEO), Search Engine Marketing (SEM), online marketing, website analytics and ad campaigns.
? Knowledge of Analytical tools like Google Analytics.

Usage of E-commerce platformExperience: 2-4 year on experience in managing digital marketing for Brands in Lifestyle, Beauty , jewellery or Food (E-commerce brands)

Mandatory Software/platform knowledge :

? Meta ( Facebook , Instagram )

? WhatsApp business API tools such as bik , interakt, wati , bite speed , contlo

? Canva

? Google Sheets, docs

? Pinterest

? LinkedIn

Sri Vasavi's The Amethyst store being a Digital first brand , This role requires only candidates who are extremely dedicated and work-oriented. The timelines have to be respected and should be met without any lapse.

Reach us 9384001402 or share your mail to priya.hr@theamethyststore.com

Job Types: Full-time, Permanent

Pay: ?20,000.00 - ?35,000.00 per month

Benefits:

Provident Fund
Work Location: In person