Job Description

Required Qualifications & Experience

Social Media Executive

(Dindigul)

Responsibilities:

Manage and grow the brand's social media presence (Instagram, Facebook, etc.).Create and schedule posts with engaging captions.Coordinate with photographers and designers for visual content.Monitor performance metrics and optimize content strategy.Respond to followers and manage community engagement.Requirements:2-3 years of experience managing brand social media accounts.Good understanding of analytics and trends.Strong communication and creative

1. Content Creation & Strategy

Develop creative and visually appealing content (photos, reels, stories, videos) showcasing jewellery collections, craftsmanship. Create monthly social media calendars aligned with marketing campaigns and festivals (Akshaya Tritiya, Aadi Perukku). Coordinate with photographers, designers, and showroom team for new product shoots. Write engaging captions with relevant hashtags and call-to-actions. Maintain brand tone, color palette, and visual consistency.

2. Platform Management

Handle daily posting and engagement on platforms:

Instagram, Facebook, WhatsApp, YouTube, Pinterest, and LinkedIn.

Monitor follower growth, comments, and messages ensure timely responses to inquiries. Optimize page bio, highlights, and pinned posts with updated information. Update "New Arrivals" and "Offer" highlights weekly.

3. Campaign & Promotion

Plan and execute paid ad campaigns (Meta Ads / Google Ads) for reach, engagement, and lead generation. Promote festive collections, new store launches, and exclusive offers through social media campaigns. Collaborate with influencers or local models for promotional content. Track and analyze campaign performance metrics (reach, engagement, leads, conversions).

4. Customer Engagement

Reply to all customer Direct Message's and comments in a professional tone within 24 hours. Coordinate with the showroom sales team for online customer leads. Maintain a digital log of inquiries and conversions from social media. Organize polls, Gift's, and interactive activities to increase follower engagement and attract new audiences.

5. Analytics & Reporting

Track key performance Measurement weekly and monthly (likes, reach, engagement rate, follower growth). Prepare monthly performance reports for management review. Suggest improvement areas based on data insights.

6. Brand Development

Maintain strong visual storytelling to reflect the jewellery brand's luxury, trust. Stay updated on social media trends and competitor activities in the jewellery industry. Ensure brand communication aligns with marketing strategy and retail experience.
writing skills.Salary: ?20,000-?25,000/month

Apply Now: 9384001412

Email Your Resume: santhosh.hr@theamethyststore.com

Job Types: Full-time, Permanent

Pay: ?20,000.00 - ?25,000.00 per month

Benefits:

Commuter assistance Food provided Provident Fund
Experience:

Social media marketing: 1 year (Preferred) Social media management: 1 year (Preferred)
Location:

Dindigul, Tamil Nadu (Required)
Work Location: In person