Reports To: Social Media Manager / Marketing Manager
Job Summary:
The Social Media Executive is responsible for developing and implementing social media strategies to increase brand awareness, improve marketing efforts, and engage with the target audience across various social media platforms. This role involves content creation, community management, campaign execution, performance analysis, and staying up to date with the latest social trends.
Key Responsibilities:
Content Creation & Curation
Social Media Management
Manage day-to-day handling of all social media channels.
Monitor and respond to comments, messages, and user interactions in a timely and professional manner.
Maintain a consistent posting schedule and brand voice.
Campaign Development & Execution
Assist in planning and executing paid and organic social media campaigns.
Support influencer partnerships and content collaborations.
Analytics & Reporting
Use tools like Meta Business Suite, Hootsuite, Buffer, Google Analytics, or native platform insights to evaluate effectiveness.
Trend Monitoring & Innovation
Stay updated with the latest social media trends, platform updates, algorithm changes, and competitor activity.
Suggest new ideas and formats to improve engagement and reach.
Brand & Community Building
Requirements:
Bachelor's degree in Marketing, Communications, Media, or a related field.
Proven experience as a Social Media Executive or similar role.
Strong understanding of major social media platforms and their best practices.
Excellent written and verbal communication skills.
Creative mindset with an eye for design and storytelling.
Experience with tools like Canva, Adobe Creative Suite, Meta Ads Manager, and scheduling tools (e.g., Hootsuite, Sprout Social).
Ability to multitask, meet deadlines, and work independently or within a team.
Preferred Qualifications:
1. Basic knowledge of SEO, SEM, and Google Analytics.
2. Experience in influencer marketing.
3. Knowledge of video editing and reel-making tools is a plus.
4. Background in digital marketing or branding.
Contact Person-
HR Avantika
8169073914
avantikakanojia.nettech@gmail.com
Job Types: Full-time, Permanent
Pay: ₹15,000.00 - ₹30,000.00 per month
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