Job Description

: We are seeking a dynamic and creative Social Media Executive to lead the online presence of our university across multiple platforms. This individual will take ownership of the university's main social media channels as well as support and manage over 12 sub-brand pages, including departments, student clubs, and institutional initiatives. The ideal candidate is smart, strategic, and well-versed in organic content growth, engagement tactics, and storytelling for educational audiences.

Key Responsibilities:

1. Lead and manage all social media channels for the main university page and 12+ departmental/club pages.

2. Plan and implement effective content calendars for each page in coordination with relevant teams.

3. Create and manage original, engaging, and visually appealing content (in coordination with design/video teams).

4. Use smart, organic growth strategies to increase followers, reach, and engagement.

5. Handle all copywriting, captions, hashtags, and post optimization.

6. Stay on top of platform trends (Instagram, Facebook, LinkedIn, X/Twitter, YouTube, etc.).

7. Develop creative campaigns for admissions, events, festivals, academic highlights, and achievements.

8. Monitor analytics and prepare monthly performance reports.

9. Respond to DMs, comments, and mentions in a professional and timely manner.

10. Collaborate with departments, faculty, media team, and student clubs for content inputs.

Skills & Requirements:

1. Proven success in organic social media growth.

2. Strong command of written English and visual storytelling.

3. Hands-on experience with:

4. Instagram, Facebook, LinkedIn, YouTube, Twitter/X

5. Tools like Meta Business Suite, Hootsuite, Buffer, Canva, etc.

6. Basic knowledge of photo/video editing is a plus (Reels, Shorts, etc.).

7. Understanding of analytics tools (e.g., Meta Insights, LinkedIn Analytics, YouTube Studio).

Preferred Traits: 1. Smart, strategic, and culturally aware. 2. Passion for education and youth-oriented communication. 3. Excellent multitasking and project management abilities. 4. Confident communicator, able to lead content discussions with senior stakeholders. 5. Fast learner, trend-aware, and creative problem-solver.

Job Types: Full-time, Permanent, Fresher

Work Location: In person