Job Description

: Social Media Executive

Department:

Marketing / Digital Marketing

Position:

Social Media Executive

Employment Type:

Full-time

Job Overview

We are seeking a skilled and creative

Social Media Executive

who can independently manage

organic social media content as well as Meta Ads (Facebook & Instagram Ads)

. The ideal candidate should be capable of planning, executing, monitoring, and optimizing social media activities to improve brand awareness and lead generation.

Key ResponsibilitiesOrganic Social Media Management

? Manage and execute content on

Instagram, Facebook, and LinkedIn

? Plan, schedule, and publish

posts, reels, stories, and carousels

? Write engaging

captions, hashtags, and CTAs

aligned with brand voice

? Create or coordinate creatives using

Canva

? Handle

student success stories, admissions updates, scholarships, and educational content

? Monitor comments, DMs, and audience interactions

? Track organic performance (reach, engagement, follower growth)

? Coordinate with marketing and admissions teams to maintain brand consistency

Meta Ads (Facebook & Instagram Ads) Management

? Plan, create, and manage

Meta ad campaigns

for leads, traffic, and awareness

? Create ad copies, headlines, and creatives for campaigns

? Set up

audience targeting, budget allocation, and campaign objectives

? Monitor ad performance and optimize campaigns for better results

? Analyze metrics such as

CPC, CTR, leads, and conversions

? Prepare basic performance reports and insights

? Coordinate with the team for campaign requirements and landing page alignment

Required Skills & Qualifications

? Proven experience as a

Social Media Executive

? Hands-on experience with

Meta Ads Manager (Facebook & Instagram Ads)

? Strong understanding of

social media platforms and advertising fundamentals

? Good command of

English (written & communication skills required)

? Ability to manage multiple tasks independently

? Creative, analytical, and detail-oriented mindset

Preferred Qualifications

? Knowledge of lead generation campaigns

? Basic understanding of social media analytics and reporting

Experience - 2 to 4 years

Outcome Expectation

The candidate should be able to

handle complete social media operations and Meta Ads independently

, ensuring a smooth handover and continuity of work.

Job Types: Full-time, Permanent

Pay: ?20,000.00 - ?30,000.00 per month

Benefits:

Leave encashment
Work Location: In person