to manage and grow our online presence. The role involves planning, creating, and executing engaging social media strategies across platforms to build brand awareness, drive engagement, and generate leads.
Key Responsibilities:
Social Media Strategy:
Develop and implement social media strategies aligned with the company's marketing goals.
Research and identify trends to ensure content is relevant and engaging.
Content Creation:
Create high-quality and engaging posts, stories, and reels tailored to each platform (e.g., Facebook, Instagram, LinkedIn, Twitter, etc.).
Collaborate with graphic designers, photographers, and videographers for visual content.
Write compelling captions and manage hashtags to boost discoverability.
Community Management:
Respond to comments, messages, and queries promptly to foster a strong online community.
Monitor brand mentions and engage with followers to enhance relationships.
Analytics and Reporting:
Track, analyze, and report the performance of social media campaigns using analytics tools.
Provide insights and recommendations for improvement based on data.
Campaign Management:
Plan and execute paid social media campaigns to achieve specific goals such as traffic, engagement, or lead generation.
Optimize ad performance by monitoring metrics and adjusting strategies as needed.
Collaboration:
Work closely with the marketing and sales teams to ensure consistent messaging across all platforms.
Stay updated with the latest digital marketing trends and competitor activities.
Skills & Qualifications:
Education:
Bachelor's degree in Marketing, Communications, or a related field.
Experience:
Proven experience in managing social media platforms for a brand or business.
Technical Skills:
Proficiency in social media tools like Hootsuite, Buffer, or similar platforms.
Knowledge of analytics tools (Google Analytics, Facebook Insights, etc.).
Basic understanding of graphic design and video editing tools (Canva, Adobe Suite, etc.).
Soft Skills:
Excellent communication and writing skills.
Creativity and a keen eye for detail.
Strong organizational and time-management abilities.
Job Benefits:
Competitive salary with performance-based bonuses.
Opportunity to work in a dynamic and fast-paced environment.
Professional growth through training and workshops.