We are seeking a creative and detail-oriented Social Media Executive to enhance our brand's digital presence in the jewellery industry. The role
requires a strong understanding of luxury branding, product showcasing, and engaging storytelling to attract and connect with customers across
global markets.
Key Responsibilities:
? Develop and execute social media strategies to promote jewellery collections on platforms like Instagram, Facebook, Pinterest, YouTube,
and LinkedIn.
? Create visually appealing content (posts, reels, stories, product highlights) showcasing jewellery designs, craftsmanship, and brand
identity.
? Collaborate with the photography/videography team to plan and execute jewellery photo shoots and reels.
? Run paid ad campaigns to drive brand awareness, engagement, and sales.
? Monitor jewellery industry trends, competitors, and seasonal campaigns to craft innovative ideas.
? Track performance metrics (engagement, reach, leads, conversions) and prepare regular reports.
? Coordinate with design, marketing, and sales teams to ensure consistent brand messaging.
Qualifications:
? Bachelor's degree in Marketing, Mass Communication, or a related field.
? Proven experience as a Social Media Executive/Manager, preferably in jewellery industry.
? Strong knowledge of jewellery aesthetics, luxury branding, and global social media trends.
? Proficiency in Canva/Photoshop/Illustrator and basic video editing tools.
? Familiarity with Meta Ads Manager and other paid ad platforms.
? Good understanding of influencer marketing and collaborations.
Preferred Skills (Good to Have):
? Knowledge of e-commerce, SEO, and content marketing.
? Experience with jewellery styling, product cataloguing, and trend analysis.
? Understanding of international jewellery markets.
IMPORTANT TO HAVE HANDS OVER -
Social media content planning
Social media calendar prep
Social media ads
Social media reach increase
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