Develop, plan, and execute social media strategies across platforms such as Facebook, Instagram, LinkedIn, X (Twitter), YouTube, and emerging channels.
Create, curate, and manage engaging content (text, image, video, reels, stories, polls, etc.) aligned with the brand voice and marketing objectives.
Monitor social media trends, competitor activity, and industry updates to identify new opportunities for growth.
Engage with online communities by responding to comments, messages, and queries in a timely and professional manner.
Track, analyze, and report on performance metrics (reach, engagement, conversions, ROI) using tools like Meta Business Suite, Google Analytics, or other social media analytics tools.
Work closely with the marketing, design, and content teams to align campaigns with overall business goals.
Manage paid social media campaigns, including ad creation, budget management, and performance optimization.
Collaborate with influencers, brand ambassadors, and partners for promotions and campaigns.
Stay updated with platform policies, algorithms, and best practices to ensure maximum effectiveness.
Requirements
Bachelor's degree in Marketing, Communications, Media, or related field.
Proven experience as a Social Media Executive, Social Media Manager, or similar role.
Strong understanding of social media platforms, trends, and analytics tools.
Creative mindset with excellent content writing and visual storytelling skills.
Basic knowledge of design tools ( Canva, Photoshop, Illustrator) and video editing software is a plus.
Familiarity with social media advertising platforms and campaign management.
Excellent communication, time management, and organizational skills.
Ability to work independently as well as part of a collaborative team.
Preferred Skills
Knowledge of SEO, SEM, and digital marketing strategies.
Experience with influencer marketing and online community building.
Strong analytical and problem-solving skills.
Adaptability to fast-paced, dynamic environments.
What We Offer
Competitive salary and performance-based incentives.
Professional growth and learning opportunities.
A creative and collaborative work environment.
Flexible working arrangements.
Job Types: Full-time, Permanent
Pay: ₹8,000.00 - ₹20,000.00 per month
Benefits:
Flexible schedule
Internet reimbursement
Work Location: In person
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