Job Description

Social Media Marketing Executive (Meta Ads & Growth) Role Overview

We are seeking a creative and data-driven

Social Media Marketing Specialist

to manage and grow our presence across

Instagram and Facebook

. The ideal candidate should be well-versed in

Meta Ads Management

, content strategy, audience engagement, and social media analytics. This role focuses on both

organic growth

and

paid campaign performance

to build brand awareness, engagement, and lead generation.

Key Responsibilities

1. Content Strategy & Creation

Develop and execute monthly content calendars aligned with brand goals and campaigns. Create engaging posts, stories, carousels, and reels for Instagram and Facebook. Collaborate with the design team to ensure consistent visual identity and messaging. Research current trends, hashtags, and competitor activity to enhance post visibility.

2. Meta Ads Management

Plan, set up, and manage Facebook and Instagram ad campaigns. Conduct audience segmentation, A/B testing, and optimization for conversions or reach. Track and analyze campaign performance using

Meta Ads Manager

and

Google Analytics

. Prepare regular reports highlighting key metrics, ROI, and actionable insights.

3. Community Management & Growth

Build and engage with the community through comments, DMs, and interactive content. Grow followers organically through influencer collaborations, contests, and engagement tactics. Monitor brand mentions and respond to customer queries promptly and professionally.

4. Analytics & Reporting

Measure and report the success of social campaigns using KPIs like reach, engagement rate, follower growth, and CTR. Suggest strategic adjustments based on data-driven insights.

Qualifications

Proven experience in

social media marketing and Meta Ads management

(minimum 1-2 years). Strong understanding of Facebook Business Suite, Ads Manager, and analytics tools. Excellent copywriting and communication skills. Knowledge of current social media trends and creative content strategies. Ability to handle multiple accounts and campaigns simultaneously.

Preferred Skills

Familiarity with

digital marketing fundamentals

. Basic video editing skills for short-form content.
Job Type: Full-time

Pay: ₹15,000.00 - ₹25,000.00 per month

Work Location: Remote