Job Description

A Social Media Executive is responsible for managing a company's social media presence, creating engaging content, and driving audience engagement. They develop and implement social media strategies, monitor performance, and analyze data to optimize campaigns and increase brand awareness. They also engage with followers, respond to inquiries, and build a positive online reputation. Key Responsibilities:

Content Creation and Curation:

Developing and curating engaging content (text, images, videos) for various social media platforms.
Skills Required:

Strong Communication Skills:

Excellent written and verbal communication skills are essential for engaging with followers and crafting compelling content.

Social Media Marketing Knowledge:

A deep understanding of social media platforms, algorithms, and best practices is crucial.

Content Creation Skills:

The ability to create engaging and visually appealing content is important.

Analytical Skills:

Strong analytical skills are needed to track performance, analyze data, and identify areas for improvement.

Creative Thinking:

The ability to develop innovative and engaging content ideas is important.

Project Management Skills:

Managing multiple social media campaigns and tasks requires strong project management skills.

Adaptability:

The ability to adapt to changing social media trends and algorithms is essential.

SEO Knowledge:

Basic understanding of SEO principles for content optimization.

Graphic Design Skills:

Familiarity with creating graphics for social media posts.

Video Editing Skills:

Ability to create and edit short-form video content.

Social Media Strategy:

Creating and implementing social media strategies to align with overall marketing goals.

Community Management:

Engaging with followers, responding to comments and messages, and fostering a positive online community.

Performance Analysis:

Monitoring social media performance using analytics tools, tracking key metrics, and identifying areas for improvement.

Campaign Management:

Planning and executing social media advertising campaigns, including setting budgets and tracking results.

Trend Monitoring:

Staying up-to-date with the latest social media trends and best practices.

Reporting:

Preparing regular reports on social media performance and presenting findings to stakeholders.

Collaboration:

Working closely with other teams, such as marketing, sales, and customer service, to ensure consistent messaging and brand voice.

Brand Management:

Monitoring brand reputation and addressing any negative feedback or online issues.

Budget Management:

Managing social media advertising budgets and optimizing spending for maximum impact.

Staying Updated:

Keeping up-to-date with the latest social media trends and advertising strategies.

Content Optimization:

Optimizing content for better visibility and reach.

Building Partnerships:

Managing social media partnerships with other brands.
Job Type: Full-time

Pay: ₹10,000.00 - ₹15,000.00 per month

Benefits:

Cell phone reimbursement Flexible schedule Leave encashment Work from home
Schedule:

Day shift
Work Location: Remote