Job Description

Position Overview:

The Social Media Executive will be primarily responsible for content creation, curation, scheduling, and monitoring across multiple social media platforms to enhance brand visibility and engagement. The role requires hands-on execution of posts, tracking performance metrics, boosting engagement, and ensuring consistent presence across LinkedIn, Instagram, X, and YouTube. The candidate should be detail-oriented, proactive, and updated with Meta Ads and platform-specific best practices.

Responsibilities & Key Deliverables:

Content Creation & Curation:

Develop engaging written and visual content tailored to different platforms (LinkedIn, Instagram, X, YouTube). Curate relevant content that resonates with the target audience.

Content Scheduling & Publishing:

Manage and maintain a content calendar. Ensure timely posting across platforms using scheduling tools.

Audience Engagement & Community Management:

Monitor and analyze likes, shares, comments, and overall traction. Interact with audiences, respond to meaningful comments, and foster engagement.

Performance Analysis:

Track KPIs such as reach, engagement, impressions, and shares. Provide insights on how to boost engagement. Prepare regular reports for the marketing team.

Paid Media & Budget Management:

Execute Meta Ads campaigns (Facebook, Instagram, LinkedIn promotions, etc.), manage budgets efficiently, and ensure optimized ROI.

Platform Knowledge & Management:

Stay well-versed with updates, algorithm changes, and trends across LinkedIn, Instagram, X, and YouTube to ensure content effectiveness.

Content Ideation:

Generate fresh ideas for posts, campaigns, and short-form video content aligned with the brand voice and audience interest.

Core Competencies:

Communication Specialist (Written and Verbal), Content Marketing Expertise Dynamic Content Creation and curation Social Media Management Paid Advertising Experience Creative Thinking Continuous learning & adaptability Attention to detail and consistency in content publishing Ability to handle content schedules and meet timelines External and Internal Stakeholder management (Agency and Internal communications)

Qualification & Other Requirements

Education: Graduate in Marketing, Communications, Mass Media, or related field Preferred industry experience of the past | Power, Energy, Marcomm, B2B, Corporates, Policy, Agency Experience Experience: 1-3 years of relevant experience in social media execution and management Technical Knowledge: Social Media Management tools, Meta Ads Manager, Analytics dashboards.
Job Types: Full-time, Permanent

Pay: From ?300,000.00 per year

Work Location: In person