The ideal candidate understands platform algorithm, proactive with fresh content ideas, and balances creativity with performance.
Key Responsibilities
Plan and execute social media calendars
Strong understanding of Instagram and YouTube algorithm, reels performance, trends, and engagement drivers
Initiate new content ideas aligned with trends, formats, and audience behavior
Lead and execute in-house BAU content shoots (concepts, references, basic direction)
Write captions, static and carousel posts aligned with brand tone
Use Canva and basic editing tools to create or refine social content
Manage daily posting, scheduling, and community engagement
Track performance and optimize content based on insights
Skills & Requirements:Min 2years of experience in social media management
Strong working knowledge of Instagram & YouTube algorithms
Hands-on experience with Canva and basic editing tools mobile or desktop
Content-first mindset with execution capability
Ability to work independently and take ownership of BAU content
Good communication and time-management skills
* Familiarity with parenting, child wellness, or kids-related content is a plus
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