Job Description

A Social Media Executive for a retail female fashion brand manage online presence to boost engagement, sales, and brand loyalty through platforms like Instagram, Facebook, The role emphasizes visually appealing content showcasing trendy apparel, styling tips, and customer stories tailored to female audiences. Key duties focus on creativity, analytics, and collaboration in a fast-paced retail environment.?

Responsibilities

Develop and execute social media strategies to increase brand awareness, drive traffic to e-commerce, and promote new collections like seasonal dresses or accessories.? Create engaging content including photos, Reels, Stories, and captions highlighting fashion trends, user-generated outfits, and influencer collaborations.? Schedule posts, monitor daily engagement, respond to comments/DMs promptly, and build community by fostering interactions with fashion enthusiasts.? Analyze metrics (likes, shares, conversions) using tools like Instagram Insights to optimize campaigns and report performance to marketing teams.? Collaborate with design, sales, and photography teams for visuals, photoshoots, and promotions aligned with the brand's feminine aesthetic.?

Required Skills

Proficiency in social platforms, content tools (Canva, Adobe Suite), and analytics; fashion industry experience wouldbe plus Advantage but not mendatory ? Strong creativity, trend awareness and communication for captivating female-targeted posts.?

Contact Person

9238934768

Ayushi Sahu

Hr-Manager

Job Types: Full-time, Permanent

Pay: ₹15,000.00 - ₹20,000.00 per month

Work Location: In person