Job Description

Job Summary

We are seeking a skilled and performance-driven Social Media Executive with hands-on experience in

Meta Ads (Facebook & Instagram), Google Ads, and Canva

. The ideal candidate will be responsible for planning, executing, and optimizing paid advertising campaigns while creating visually engaging content to drive brand awareness, traffic, and conversions.

Key Responsibilities

Plan, create, manage, and optimize

Meta Ads (Facebook & Instagram campaigns)

Create, manage, and optimize

Google Ads campaigns

(Search, Display, YouTube) Edit videos and create engaging visual content using

Canva, CapCut, or similar tools

Monitor ad performance, analyze KPIs (CTR, CPC, CPA, ROAS), and optimize campaigns for improved results Design high-quality creatives, banners, and ad visuals using

Canva

Develop compelling ad copies aligned with campaign objectives and target audiences Manage social media pages and execute effective organic content strategies Create monthly content calendars and paid advertising plans Conduct audience research, A/B testing, and retargeting campaigns Track advertising budgets, prepare performance reports, and present insights Stay updated with digital marketing trends, ad policies, and platform updates
Requirements & Qualifications

Bachelor's degree in Marketing, Business, or a related field Strong understanding of audience targeting, pixels, and conversion tracking Familiarity with

Google Analytics, Meta Business Manager, and Google Tag Manager

Strong analytical and problem-solving skills Excellent communication and copywriting abilities
What We Offer

Competitive salary Hands-on exposure to diverse and impactful ad campaigns Clear growth opportunities in digital marketing Supportive and collaborative work environment
Job Type: Full-time

Pay: ₹13,000.00 - ₹20,000.00 per month

Benefits:

Health insurance Leave encashment Provident Fund
Work Location: In person