Job Description

Position

: Meta Ads Manager

Location

: Indore office

Employment Type

: Full-time

Experience Required:

Minimum 1-2 years

About the Role

We are seeking a highly skilled and performance-driven Meta Ads Manager to join our digital marketing team. The ideal candidate must have proven experience in running and optimizing paid campaigns on Meta platforms (Facebook & Instagram), with a strong focus on driving sales conversions and ROI for e-commerce clients (Shopify, WooCommerce, WordPress-based stores).

Key Responsibilities

Strategize, create, and manage high-performing ad campaigns across Facebook and Instagram Ads Manager. Develop and optimize shopping/catalogue ads to scale sales for Shopify/WordPress stores. Monitor daily campaign performance, optimize budgets, audiences, and creatives for maximum ROI Conduct A/B testing on creatives, targeting, and placements to drive conversions. Track, analyze, and report on campaign KPIs including ROAS (Return on Ad Spend), CAC (Customer Acquisition Cost), CTR (Click-Through Rate), and conversions. Work closely with creative and e-commerce teams to align ad strategies with product goals. Stay updated with Meta Ads best practices, policy changes, and new features.

Key Requirements

Proven hands-on experience in managing Meta Ads with a minimum spend of ?50,000+ INR for e-commerce campaigns. Strong track record of achieving measurable ROI and sales conversions through Meta Ads. Expertise in Meta Business Suite, Ads Manager, Facebook Pixel, and Events Manager. Deep understanding of audience segmentation, lookalike audiences, and remarketing strategies. Strong analytical skills with experience using tools like Google Analytics, Meta Insights, and other reporting dashboards. Ability to work independently, manage multiple client accounts, and deliver results under deadlines.

Preferred Qualifications

Prior experience working with digital marketing agencies or D2C brands direct to customers Knowledge of creative ad design and copywriting best practices. Familiarity with additional performance marketing platforms (Google Ads, TikTok Ads, etc.) will be an advantage.
Job Types: Full-time, Permanent

Work Location: In person