Vezzo is a design-led Indian footwear brand that creates versatile, purposefully crafted shoes blending comfort, thoughtful design, and enduring quality. Born in India and designed for everywhere, Vezzo champions intentional products over fleeting trends, with a focus on real experiences and meaningful style.
Role Overview
We are seeking a
creative, data-driven Social Media Specialist
to drive Vezzo's social presence, amplify brand storytelling, grow engagement, and build meaningful connections with our audience. This role is ideal for someone passionate about lifestyle branding, community engagement, and translating brand values into compelling digital content.
Key ResponsibilitiesContent Creation
Plan and produce engaging visual and written content (posts, reels, carousels, videos, stories) that reflects Vezzo's brand voice and identity.
Independently shooting and basic editing of content and graphics
Maintain a consistent content calendar aligned with product launches, promotions, and campaigns.
Recommend innovative formats and creative directions based on industry benchmarks.
Community Engagement
Grow and nurture Vezzo's digital community by responding to comments, messages, and audience interactions in a timely, authentic manner.
Help with execution and coordination for user-generated content and collaborations with customers, creators, and micro-influencers to enhance brand advocacy.
Monitor brand sentiment and feedback to inform content and product decisions.
Performance & Growth
Track and analyze social media performance metrics (engagement, reach, conversions, follower growth).
Use insights to optimize content strategy, posting cadence, and platform-specific approaches.
Collaborate with marketing and e-commerce teams to support campaign activations and integrated initiatives.
What We're Looking ForExperience & Skills
1.5-3 years of experience in social media, content creation, or digital marketing (fashion, lifestyle, D2C brands preferred).
Basic understanding and experience MS-Suite and G-suite.
Updated on social media trends, platform updates, and competitor activity to keep Vezzo's content fresh and relevant.
Excellent written and visual communication skills.
Existing work demonstrating creative social content and engagement growth.
Hands-on experience with content planning tools and social analytics.
Familiarity with Instagram Reels, YouTube shorts, and social media best practices.
Bonus: Ability to analytically break down content pieces to understand why it worked or didn not, understanding consumer psychology and social media algorithms to fine tune content ideas and edits
Job Type: Full-time
Pay: ₹25,000.00 - ₹40,000.00 per month
Work Location: In person
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