Job Description

ROLE CLARITY

Social Media Marketing Executive

Role Definition

A Social Media Marketing Executive at Our Quotient is responsible for managing and growing clients' social media presence, primarily on Instagram, Facebook, and LinkedIn.

This role involves strategizing, coordinating with the production and design teams, and ensuring timely execution of deliverables to drive engagement and business growth for our clients.

Responsibility Deliverables

1.Stay Ahead with Social Media Trends & Tools

2.Content Strategy & Campaign Management

3.Content Production, Brand Alignment and scheduling

4.Client Communication, Approvals & Feedback

5.Collaborate with the Performance Marketing Team

Tasks & Activities

1.Stay Ahead with Social Media Trends & Tools

Stay updated on emerging trends, topical events, and new tools each month to generate fresh, creative content ideas that align with brand objectives.

Regularly explore and evaluate new software and resources to enhance content creation efficiency and creativity for the agency.

Research and suggest trending formats, hashtags, sounds, and platform updates to keep brand content fresh and relevant.

2.Content Strategy & Campaign Management

Engage with clients monthly to gather briefs, align on quarterly and yearly goals, and develop content strategies that drive brand growth.

Once campaign briefs are finalized, collaborate with the production team to create reference decks and secure client approvals on execution budgets.

3.Coordinate with the design and video teams to request brief, and final-check visual assets for post scheduling.

Content Production & Brand Alignment

Develop content calendars based on client briefs and collaborate with the production and graphics teams to execute, edit, and finalize posts for publishing.

Update calendars bi-weekly with captions, hashtags, and relevant data to optimize post-performance.

Ensure content calendar covers all platform-specific features (e.g., posts and stories for Instagram). Manage scheduling and ensure posts go live on time, following client approvals.

4.Client Communication, Approvals & Feedback

Provide weekly updates, along with monthly and quarterly performance reports, to keep clients informed.

Schedule regular monthly meetings to gather feedback and approvals.

Identify opportunities for growth and pitch additional services as needed to enhance the client's brand strategy.

5.Collaborate with the Performance Marketing Team

Conduct weekly check-ins with the performance marketing team (if applicable) to review metrics, assess the impact of ad spends on social media, and exchange insights.

Share organic content for performance campaigns or curate content for performance based on specific requirements to optimize results.

6.Reporting

Reporting to manager regularly

Updating task list in real time on ZOHO

Measurement Metrics

1.Regular Reporting: Provide weekly updates and monthly/quarterly performance reports.

2.Client Communication: Conduct monthly client calls for feedback and alignment.

3.Performance Tracking: Hold weekly check-ins with the performance marketing team.

4.Content Management: Ensure timely scheduling and posting of content.

5.Client Satisfaction: Deliver innovative ideas, seamless execution, and impactful results.

6.Profile Growth: Drive overall engagement and growth across social media platforms.

Growth Trajectory

0-3 Months: Build expertise in agency processes, deliver content consistently and on time as per briefs, and demonstrate reliability in content execution, reporting, and community management.

3-6 Months: Take ownership of platforms/brands, coordinate directly with clients on routine updates or clarifications (with manager guidance), and implement client feedback quickly and accurately.

6-12 Months: Achieve proficiency in agency tools, processes, and key brand accounts; ensure reliable, on-time content publishing and effective community management.

12-18 Months: Spearhead innovative campaign ideas, mentor peers, and prepare for promotion to Social Media Manager by demonstrating strategic planning, leadership, and high-impact client servicing.

Job Type: Full-time

Pay: ₹25,000.00 - ₹35,000.00 per month

Work Location: In person