Job Description

- Social Media Executive (Little Italy & ACASA)

Experience:

4-6 years in social media management (preferably F&B, hospitality, or lifestyle brands)

About the Role:

We are looking for a highly creative and strategic Social Media Executive to lead the digital voice of Little Italy and ACASA. This role goes beyond posting -- it requires content innovation, trend spotting, influencer collaborations, and campaign execution that drive brand visibility, engagement, and conversions. The ideal candidate should have hands-on experience in creating content strategies, managing multiple platforms, and delivering measurable results.

Key Responsibilities :

? Social Media Strategy & Content

Build and manage monthly content calendars for both brands. Develop engaging and trend-driven content (posts, reels, stories, videos, carousels). Ensure brand tone and aesthetics remain consistent across platforms.

? Community Management

Monitor and manage DMs, comments, and customer interactions in line with brand guidelines. Grow and engage online communities meaningfully.

? Campaigns, Influencers & Collaborations

Plan and execute influencer tie-ups, collabs, contests, and giveaways. Drive engagement campaigns aligned with brand marketing initiatives. Coordinate with external agencies, creators, and photographers.

? Activations & Events (Digital Integration)

Amplify on-ground activations, pop-ups, and events digitally. Create real-time, interactive content around brand experiences.

? Analytics & Reporting

Track KPIs (reach, engagement, growth, conversions). Maintain MIS and share regular reports with insights and recommendations.

? Budget & Vendor Management

Manage spends for influencer campaigns, paid promotions, and content production. Identify and coordinate with vendors/inhouse team for shoots, editing, and production.

? Collaboration

Work closely with the Head of Marketing and Brand Marketing Executive to align social content with overall brand strategy.

Requirements :

? 4-6 years of proven experience handling social media for F&B, lifestyle, or consumer brands.

? Expertise in Instagram, Facebook, LinkedIn (knowledge of emerging platforms a plus).

? Strong understanding of trends, analytics, and influencer ecosystems.

? Proficiency in Canva/Photoshop/Reels editing tools.

? Creative thinker with excellent writing, visual, and storytelling skills.

? Ability to manage two brands simultaneously with consistency.

Job Type: Full-time

Pay: ?500,000.00 - ?600,000.00 per year

Work Location: In person