Job Description

Social Media Executive

We are seeking a dynamic and creative Social Media Executive to join our team. As a Social Media Executive, you will play a crucial role in developing and executing innovative social media strategies to enhance brand visibility and engagement. The successful candidate will be passionate about digital marketing, possess exceptional creativity, and have a deep understanding of various social media platforms.

Key Result Areas (KRAs):

1. Content Creation and Strategy (15%)

- Develop and execute a comprehensive content strategy for social media platforms.

- Create compelling and shareable content, including posts, articles, graphics, videos, and multimedia aligned with the brand's identity.

2. Audience Engagement (15%)

- Actively engage with the audience through comments, messages, and conversations.

- Foster meaningful interactions, respond to inquiries promptly, and stimulate discussions around the brand.

3. Social Media Management (15%)

- Oversee day-to-day activities on social media platforms.

- Post content, schedule updates, and utilize analytics to monitor and enhance overall performance.

4. Follower Growth (15%)

- Implement organic and strategic strategies to increase followers.

- Utilize promotions, contests, and engagement tactics to attract and retain a growing audience.

5. Brand Reputation and Crisis Management (10%)

- Monitor online sentiment and address negative comments or issues promptly.

- Implement strategies to maintain a positive brand image and handle crises effectively.

6. Influencer Collaborations (5%)

- Identify and collaborate with influencers aligned with the brand.

- Negotiate partnerships and track the success of influencer collaborations.

7. Competitive Analysis (5%)

- Monitor competitors' social media strategies and performance.

- Analyze competitor content, engagement strategies, and overall online presence.

8. Lead Generation (20%)

- Implement lead generation campaigns and optimize landing pages.

- Collaborate with the marketing team to drive qualified leads through social media channels.

Requirements:

- Proven experience as a Social Media Executive or similar role.

- Strong understanding of social media platforms and trends.

- Excellent communication and interpersonal skills.

- Creative mindset with the ability to generate innovative ideas.

- Analytical skills to interpret data and derive actionable insights.

If you are passionate about social media, possess a keen eye for creativity, and thrive in a dynamic environment, we invite you to join our team and contribute to the success of our brand.

Job Type: Full-time

Pay: ₹10,000.00 per month

Benefits:

Flexible schedule
Education:

Bachelor's (Preferred)
Experience:

Social media marketing: 1 year (Preferred)
Work Location: In person