Job Description

Role Overview:

The

Social Media Executive

will be responsible for creating, curating and managing content across all social media platforms to increase brand awareness, customer engagement and website traffic. The ideal candidate should have a strong grasp of

social media strategies, content creation, and analytics

to build a dynamic and engaging brand presence.

Key Responsibilities:

Social Media Strategy & Execution

Develop and execute a

data-driven social media strategy

aligned with business goals. Optimize content for different social media platforms, including Instagram, Facebook, Twitter, LinkedIn and YouTube. Stay updated on

trends, platform changes and best practices

to keep the brand ahead in the digital space.

Content Creation & Community Engagement

Generate, edit, publish, and share

daily content

(text, images, videos, reels, stories) to build meaningful customer connections. Engage with followers, respond to queries and encourage positive interactions to

foster brand loyalty

. Collaborate with designers, videographers and influencers to create

visually appealing and high-engagement content

.

Brand Growth & Awareness

Set up and optimize company pages across platforms to improve

brand visibility and reach

. Identify

brand advocates, influencers, and community groups

to drive organic growth. Execute paid campaigns through

Facebook Ad Manager and Google Ads

to enhance reach and conversions.

Analytics & Performance Tracking

Monitor, track, and analyze social media performance using tools like

Google Analytics, Meta Business Suite and third-party social media tools

. Prepare

monthly reports and insights

with actionable recommendations for continuous improvement.

Collaboration & Campaign Management

Work closely with the

Marketing, Design, and Product teams

to ensure social media campaigns align with brand goals. Plan and maintain an

editorial content calendar

for timely execution of promotions, launches and collaborations. Identify opportunities for

viral and trend-driven content

to enhance audience engagement.

Key Requirements:

1-2 years of experience

in

Social Media Marketing, Digital Media or Content Strategy

. Strong understanding of

content marketing, branding and audience engagement strategies

. Hands-on experience in

Facebook Ad Manager, Instagram Insights and Google Analytics

. Excellent

copywriting, communication and creative storytelling skills

. Knowledge of

SEO, web traffic metrics and online marketing trends

. Ability to manage multiple accounts and projects with a strong sense of

organization and detail-orientation

.

Bonus Skills (Preferred but Not Mandatory):

Proficiency in

Adobe Photoshop, Illustrator, Canva or video editing tools

. Experience with

influencer marketing and social media collaborations

. * Understanding of

e-commerce and consumer electronics marketing

.