Basil Leaf is a Mumbai-based luxury fashion label known for its fusion of traditional Indian craftsmanship with modern, powerful silhouettes. We cater to confident, style-conscious women across couture and pret segments -- blending flow with finesse and luxury with wearability.
Role Overview
We are looking for a passionate and detail-driven
Social Media Executive
to manage and grow Basil Leaf's digital presence. The ideal candidate must be visually aware, trend-savvy, and fluent in fashion-luxury storytelling on platforms like Instagram.
Key Responsibilities
Own, manage, and maintain the brand's Instagram and other social media platforms
Develop and execute creative social media strategies in alignment with the brand's voice and goals.
Ensure consistent visual identity, tone, and brand messaging across all platforms
Coordinate with the PR team
for celebrity sourcing, media opportunities, and brand alignment.
Liaise with social media agencies
for content execution, campaign planning, and calendar management.
Stay updated on social media trends and platform algorithm changes and plan content while keeping it brand-appropriate
Plan and execute social media campaigns, festive drops, collection launches, and collaborations
Respond to queries, DMs, and audience feedback in a professional, timely manner
Assist in shoot content planning, caption writing, hashtag curation, and content calendar building
Required Skills & Qualifications
1-3 years of experience in a fashion/luxury-focused social media role.
Strong understanding of Instagram and how their algorithms work.
Knowledge of content strategy, audience engagement, and analytics tools.
Exposure to luxury or designer fashion brands (preferred).
Basic graphic design and photo editing skills (Canva, Photoshop etc.)
Strong aesthetic sense -- understands visual storytelling.
Excellent written and verbal communication skills.
Creative thinking and problem-solving ability
Organized, deadline-driven, and responsive
Job Type: Full-time
Pay: ?20,000.00 - ?30,000.00 per month
Benefits:
Provident Fund
Work Location: In person
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