Job Description

Overview

Gayatri Web Services is seeking a talented and data-driven Social Media Executive to lead our social media strategy, elevate our brand presence, and drive engagement across all relevant platforms. The ideal candidate is a creative storyteller, a strategic thinker, and an expert in current social media trends and analytics.

Key ResponsibilitiesStrategy and Planning

Develop, implement, and manage a comprehensive social media strategy that aligns with overall marketing goals and brand voice. Define the most important social media key performance indicators (KPIs) and track success metrics across all active channels. Stay up-to-date with the latest social media best practices, platform changes, and competitor activities.

Content Creation and Management

Plan, schedule, and publish high-quality, engaging content (including text, images, videos, and live sessions) daily across platforms such as Instagram, Facebook, LinkedIn, X (formerly Twitter), and TikTok. Oversee graphic design and video production efforts specifically tailored for social media consumption. Manage and execute paid social media campaigns, including budget allocation, ad creation, and performance optimization.

Community Engagement and Customer Service

Monitor all social channels for mentions, comments, and direct messages, ensuring timely and professional responses that adhere to brand guidelines. Actively engage with the community to build relationships, foster discussion, and gather customer feedback. Identify and collaborate with relevant influencers and brand advocates.

Analytics and Reporting

Analyze social media campaign performance, audience growth, and engagement rates using native platform analytics and third-party tools. Generate weekly and monthly reports detailing key insights, results, and recommendations for improvement. Conduct A/B testing on content and campaigns to continually optimize performance.

Required Qualifications

Experience:

Minimum of [3-5] years of proven experience as a Social Media Executive or a similar role.

Education:

Bachelor's degree in Marketing, Communications, Journalism, or a related field (or equivalent practical experience).

Expertise:

Deep knowledge of all major social media platforms (algorithms, ad systems, and user behavior).

Tools:

Proficiency with social media management and monitoring tools (e.g., Buffer, Sprout Social, Hootsuite) and analytics software.

Writing Skills:

Exceptional written and verbal communication skills with a strong portfolio of brand-relevant social media content.

Preferred Skills

Experience managing large-scale, enterprise-level social media accounts. Familiarity with SEO, web traffic metrics, and Google Analytics. Basic to intermediate skills in graphic design (e.g., Adobe Creative Suite, Canva) and video editing. Proven ability to handle social media crisis management situations calmly and effectively. English Fluency
Job Type: Full-time

Work Location: In person