Job Description

Key Responsibilities

Performance Marketing Strategy

Plan, execute, and optimize paid campaigns across Meta Ads, Google Ads, LinkedIn, YouTube, and other social platforms. Develop funnel strategies for lead generation, sales, and brand visibility. Set KPIs, budgets, and targeting strategies aligned with business goals.

AI-Driven Campaign Management

Utilize

AI tools (ChatGPT, Jasper, Perplexity, AdCreative.ai, Copy.ai, MidJourney/Firefly, etc.)

for ad copy, creatives, A/B testing, and audience insights. Implement AI-powered analytics dashboards and predictive tools to identify trends, forecast performance, and make data-backed decisions. Automate repetitive tasks using AI-driven ad optimization and workflow tools.

Content & Creative Collaboration

Work closely with the design/content team to craft

compelling creatives, ad copies, and visual stories

. Test AI-generated ad creatives and iterate for maximum engagement and conversion.

Analytics & Optimization

Monitor daily campaign performance and optimize for

ROAS, CTR, CPC, CPL, and CAC

. Conduct competitor analysis and market research to refine targeting. Present performance reports and insights to management.

Key Requirements

Education/Experience:

Bachelor's degree in Marketing, Business, Digital Media, or related field. 3-6 years of proven experience in

social media performance marketing

.

Technical Skills:

Expertise in

Meta Ads Manager, Google Ads, LinkedIn Campaign Manager, TikTok Ads, YouTube Ads

. Strong command of

Google Analytics, Tag Manager, Looker Studio, HubSpot/CRM tools

. Proficiency with

AI-driven marketing tools

(e.g., AdCreative.ai, Jasper, Copy.ai, SurferSEO, MidJourney/Adobe Firefly for creatives, AI-based A/B testing platforms). Solid understanding of conversion tracking, retargeting, and lookalike audience strategies.

Soft Skills:

Analytical mindset with strong problem-solving skills. Ability to balance

creativity with data-driven decision-making

. Excellent communication and project management abilities. Passion for

staying ahead of AI-driven marketing trends

.

Nice to Have (Bonus Skills):

Knowledge of

marketing automation platforms

(HubSpot, Zapier, Klaviyo). SEO & content marketing background. Experience in

eCommerce growth marketing

. Familiarity with

AI-based video and motion graphics tools

(Runway, Pika Labs, etc.).
Job Type: Full-time

Pay: ₹10,323.46 - ₹30,000.00 per month

Work Location: In person