To drive the growth of Off Duty's social media presence by increasing followers, boosting engagement, and enhancing brand visibility, ultimately contributing to sales via social channels.
Key Responsibilities
Content Creation & Management
Create engaging content (graphics, reels, posts) independently and with the design team.
Write creative captions, copy, and relevant hashtags.
Edit videos for reels and short-form content.
Ensure content is aligned with brand guidelines and current trends.
Posting & Scheduling
Schedule and post content on Instagram using manual posting and scheduling tools.
Maintain a consistent posting calendar to ensure optimal engagement.
Community Engagement
Monitor and respond selectively to comments and DMs to understand audience sentiment.