Job Description

Job Summary

We are looking for a creative and data-driven Social Media Executive/LinkedIn Specialist to manage and grow our presence across Instagram, LinkedIn, and YouTube. The ideal candidate should have a strong understanding of social media algorithms, content optimization, and audience engagement strategies to drive organic growth and brand visibility.

Key Responsibilities

Manage end-to-end social media operations for Instagram, LinkedIn, and YouTube Plan and execute a monthly content calendar aligned with brand goals Create, curate, and publish high-quality content (posts, reels, shorts, videos, captions) Understand and leverage platform algorithms (reach, impressions, watch time, engagement etc) Optimize content for: Instagram Reels & feed (hooks, hashtags, timing, saves, shares) LinkedIn posts (dwell time, relevance, consistency) YouTube Monitor trends, audio, formats, and algorithm updates and adapt strategy accordingly Drive organic growth, engagement, and follower acquisition Engage with the audience via comments, DMs, and community management Track performance using analytics tools and prepare weekly/monthly reports Collaborate with internal teams for branding, campaigns, and launches Ensure brand tone, voice, and visual consistency across platforms
Required Skills & Qualifications

Proven experience handling Instagram, LinkedIn, and YouTube Strong understanding of social media algorithms and ranking factors Knowledge of content optimization, hashtags, keywords, and posting strategies Ability to analyze insights and translate data into action Basic knowledge of video formats, reels, shorts, and thumbnails Good copywriting and communication skills Creative mindset with a growth-oriented approach
Good to Have

Experience with basic video editing tools (Canva, CapCut, Premiere Pro, etc.) Experience in IT / Tech industry Paid ads knowledge (optional)
Experience

06-3 years for Executive role
What We Expect

Algorithm-first mindset, not just posting content Strong experimentation and learning approach Ownership of growth, engagement, and performance metrics
Job Types: Full-time, Part-time, Freelance

Pay: ₹13,000.00 - ₹30,000.00 per month

Work Location: In person