To create, manage, and grow the brand presence of Jaag Medical & Surgicals across Instagram, Facebook, and Google, while driving
walk-ins, OTC sales, and enquiries
through consistent content and engagement.
Responsibilities
1. Content Creation
Plan monthly content calendar
Shoot daily clinic & pharmacy content:
Treatments, machines, procedures
Doctor videos
Pharmacy product highlights
Before-after (with permission)
Create reels, stories, and posts using Canva/CapCut
Ensure brand quality and creativity in every post
2. Social Media Management
Post content daily on Instagram & Facebook
Respond to comments, DMs, enquiries within 30 minutes
Manage Google My Business updates & reviews
Maintain strong engagement and community interaction
3. Performance Marketing
Run and monitor basic Meta Ads for:
Walk-ins
Consultation bookings
Pharmacy product promotions
Track daily CPL, leads, budget usage
4. Coordination
Work closely with doctors, clinic staff, and pharmacy team
Coordinate with mall marketing team for:
Events
Visibility opportunities
Free promotions
Help set up mall stalls or kiosks for lead generation
Reporting & Analytics
Weekly reports on:
Follower growth
Engagement
Reach
Leads generated
Walk-ins from social media
Suggest improvements to increase results
Required Skills
Strong understanding of Instagram & Facebook
Good photography / videography skills
Reels editing (CapCut, VN, or InShot)
Canva design skills
Good communication in English + Malayalam
Creative mindset + attention to detail
Preferred Qualification
1-3 years of experience in social media
Experience in clinic / salon / spa / wellness / retail -- added advantage
Freshers with strong content skills also considered
KPIs
Consistent posting:
25-30 posts/reels per month
Leads from ads:
200-300/month
Increase walk-ins by 10-20%
Monthly follower growth:
500-2000
Improve pharmacy OTC sales via content
Job Types: Full-time, Permanent
Pay: ₹15,000.00 - ₹20,000.00 per month
Work Location: In person
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