Job Description

.

- Digital Marketing Executive / Social media marketing exicutive

Position Overview

We are looking for a highly motivated and results-driven Digital Marketing Executive/Specialist to plan, implement, and manage our online marketing campaigns. The role requires expertise in SEO, social media, paid ads, and lead generation to strengthen brand presence and drive business growth.

Key Roles & Responsibilities

1. SEO & Website Management

Optimize website for better Google ranking through on-page & off-page SEO and technical SEO

Perform keyword research, backlinking, and site audits.

Monitor website performance with Google Analytics and Search Console.

2. Social Media Marketing

Manage company profiles on Facebook, Instagram, LinkedIn, YouTube, etc.

Create engaging posts, reels, and stories to increase reach & followers.

Plan and execute paid ad campaigns for lead generation.

3. Search Engine Marketing (SEM/PPC)

Manage Google Ads, Display Ads, and remarketing campaigns.

Optimize ad spend to achieve maximum ROI and low CPL (Cost Per Lead).

4. Content Marketing

Work with content writers & designers to create blogs, creatives, videos, and emailers.

Ensure content aligns with brand identity and audience interest.

5. Email & WhatsApp Marketing

Run targeted email & WhatsApp campaigns to nurture leads.

Track campaign effectiveness (open rates, CTR, conversions).

6. Analytics & Reporting

Prepare weekly and monthly digital marketing performance reports.

Suggest improvements based on data-driven insights.

7. Brand Building & Online Reputation

Enhance online presence with creative campaigns.

Manage reviews, ratings, and customer engagement across platforms.

Qualifications & Skills

Bachelor's degree in Marketing, Business, or related field.

1-3 years of experience in digital marketing (fresher with strong skills can also apply).

Strong knowledge of SEO, SEM, SMM, and lead generation campaigns.

Hands-on experience with Google Ads, Facebook Ads, Google Analytics, and Search Console.

Familiarity with tools like Canva, Mailchimp, HubSpot, or similar.

Excellent communication, creativity, and analytical skills.

Ability to manage multiple campaigns and meet deadlines.

What We Offer

Competitive salary & performance incentives

About company ; www.omsaibuildingsolutions.com

Opportunity to work on creative projects in a growing company.

Professional development and career growth.

Job Types: Full-time, Permanent

Pay: ₹10,000.00 - ₹35,000.00 per month

Work Location: In person