Work Wing is a UAE-based virtual-assistant marketplace that connects SMEs across the UAE and GCC with skilled, full-time remote VAs from developing countries. As we accelerate our growth, we need a creative, data-driven Social Media Manager to build our brand and drive engagement across all channels.
Role Overview:
You'll own and execute Work Wing's social media strategy end-to-end--planning content, managing communities, analyzing performance, and collaborating with our marketing and product teams to generate awareness and qualified leads.
Key Responsibilities:
Develop and implement a social media plan aligned with Work Wing's growth objectives.
Create, schedule, and publish daily posts on LinkedIn, Facebook, Instagram, and Twitter.
Design or source on-brand visuals and write engaging copy (using Canva, Figma, etc.).
Monitor comments, messages, and mentions--respond promptly to foster community.
Track performance via Meta Insights, Sprout Social, and Google Analytics; deliver monthly reports with actionable insights.
A/B test post formats, captions, hashtags, and timing to maximize reach and engagement.
Coordinate with designers, content writers, and external partners (influencers, agencies).
Stay up-to-date on platform trends, algorithm changes, and recommend new tactics.
Must-Have Qualifications:
2-3 years' hands-on experience managing social media for a brand or agency.
Exceptional English writing/editing skills and a strong visual storytelling sense.
Proficiency with scheduling tools (Hootsuite, Buffer, Later, or similar).
Basic graphic-design skills (Canva, Figma).
Comfort interpreting analytics and making data-driven recommendations.
Excellent organizational skills and self-discipline in a remote setting.
Reliable high-speed internet and a dedicated home-office setup.
Nice-to-Have:
Experience in SaaS, marketplaces, or B2B services.
Familiarity with paid-social campaigns (Facebook Ads Manager, LinkedIn Campaign Manager).
Basic video-editing skills (CapCut, Premiere Rush).
Job Types: Full-time, Permanent
Pay: ?12,000.00 per month
Supplemental Pay:
* Yearly bonus
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