to develop, implement, and manage our social media strategy to increase brand awareness, engagement, and conversions. The ideal candidate should have a strong understanding of various social media platforms, content creation, analytics, and trends to effectively connect with our target audience.
Key Responsibilities:
Develop and execute a
comprehensive social media strategy
aligned with business goals.
Manage and oversee the company's social media accounts, including
Instagram, Facebook, LinkedIn, Twitter, TikTok, and YouTube
.
Create, curate, and schedule engaging content (text, images, videos, reels, stories, etc.).
Monitor social media trends, competitor activity, and audience behavior to optimize content.
Engage with followers, respond to comments/messages, and build a strong online community.
Run and optimize paid social media advertising campaigns.
Analyze social media performance metrics using tools like
Google Analytics, Meta Business Suite, and Hootsuite
.
Collaborate with designers, copywriters, and marketing teams to ensure brand consistency.
Stay updated with the latest social media trends, algorithms, and best practices.
Key Requirements:
Education:
Bachelor's degree in Marketing, Communications, or a related field.
Experience:
2-4 years of experience in social media management.
Technical Skills:
Proficiency in social media management tools like
Hootsuite, Buffer, or Sprout Social
.
Knowledge of
social media advertising (Facebook Ads, Instagram Ads, LinkedIn Ads, etc.)
Job Type: Full-time
Pay: ₹35,000.00 - ₹45,000.00 per month
Schedule:
Day shift
Work Location: In person
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