Job Description

Role: SEO and META Specialist

Level: Senior Executive

Reporting To: Manager

Location: Gurugram

The tourism business is a key growth engine for Bookurticket.com , driving bookings across India and the GCC markets. The Marketing function at Bookurticket.com a pivotal role in building brand , driving customer acquisition, and deepening engagement across diverse traveller segments. Through a blend of creative storytelling, data-led insights, and digital innovation, the team ensures that Bookurticket.com remains the most trusted and preferred travel platform. It partners closely with business, product, and design teams to craft campaigns that inspire travel, strengthen brand recall, and deliver measurable business impact.

The Brand Marketing function for Emerging Business leverages data-driven strategies and innovative SEO techniques to enhance website performance and visibility. By combining expertise in keyword research, content optimization, and technical SEO, the team aims to drive organic traffic growth, improve search rankings, and increase revenue. With a strong focus on Bookurticket.com's lines of business--such as Holidays ,Hotels,Flight etc...--this function plays a crucial role in accelerating growth and achieving broader business objectives.

As an SEO n META Specialist, you will be responsible for optimizing the website and its content to achieve higher search engine rankings and increased traffic. You will work closely with the Product, Tech, Content, and Revenue teams to create and execute SEO strategies that align with our business goals. Your role will require both technical expertise and strategic thinking to strengthen our SEO N meta efforts, including keyword research, on-page optimization, and performance analysis.It requires a blend of technical expertise and strategic thinking to strengthen SEO N meta performance across keyword research, on-page and off-page optimization, technical SEO audits, competition analysis, GEO/AIO optimization, and performance tracking.

SEO Strategy & Implementation: Managing on-page and off-page SEO by optimizing website structure, content, and linking to improve search rankings.

Keyword Research & Link Building: . Technical SEO & Development: Analytics & Reporting: Monitoring traffic acquisition KPIs, analysing performance data, and presenting actionable insights to your manager. Content & Conversion: Best suitable contents to create high-quality, SEO-driven content and enhancing conversion funnels. Competitive & Industry Analysis: Researching competitors, staying updated on algorithm changes, and adapting strategies accordingly. Cross-Functional Collaboration: Partnering with product managers, engineers, and marketing teams to scale SEO growth and automation.

Team Leadership

SEO Strategy

Performance Ownership

Technical SEO:

Optimizing site architecture, indexing, internal linking, schema, and page speed in partnership with Tech and Product teams.

Content SEO

Traffic Growth

Reporting:

Delivering clear, actionable SEO performance updates to leadership.

Innovation:

Staying ahead of algorithm changes and emerging SEO practices to capture new growth opportunities.
A graduate from a reputed institute with 4-6 years of hands-on SEO n META experience, demonstrating a strong track record of driving substantial organic traffic growth and successfully managing SEO for e-commerce platforms.

Proficient in industry-standard SEO tools such as SEMrush, Ahrefs, Majestic, and Google Search Console, with a strong understanding of analytics platforms including Google Analytics and Adobe Analytics (Omniture). Deep knowledge of search engine ranking factors, optimization techniques, and major algorithm updates, along with a working understanding of HTML, CSS, JavaScript, and the technical constraints impacting SEO. Experience in addressing SEO challenges at scale across both web and mobile platforms. Demonstrated ability to lead end-to-end SEO strategies while effectively managing multiple stakeholders in global, fast-paced environments. Well-versed in audience-building tactics, conversion funnel optimization, and integrating SEO efforts within broader performance marketing initiatives. Experience in addressing SEO challenges at scale across both web and mobile platforms.
Data & Reporting: Analytical mindset with the ability to interpret data, identify trends, and present actionable insights to senior leadership.

Technical Proficiency: Advanced skills in Microsoft Excel (data analysis, reporting) and PowerPoint (executive presentations).

Communication: Excellent written and verbal communication skills, with the ability to articulate SEO strategies to both technical and non-technical superiors .

Job Types: Full-time, Permanent

Pay: ₹22,000.00 per month

Work Location: In person