Job Description

Job Title:

SMO Executive International US/Canada

Location:

Gurugram, Haryana

Market:

North America & Canada

Key Responsibilities:

Develop and execute effective social media strategies tailored to US and Canadian audiences across platforms including Facebook, Instagram, Twitter (X), LinkedIn, and YouTube.

Optimize social media profiles to improve visibility, discoverability, and audience engagement.

Plan, create, and manage high-quality, engaging multimedia content (text, graphics, video, reels, etc.) that aligns with brand tone and goals.

Actively engage with followers by responding to comments, messages, and reviews, fostering a loyal and interactive community.

Use tools like Google Analytics, Meta Business Suite, LinkedIn Analytics, and third-party platforms to track performance and make data-driven decisions.

Conduct competitor and industry trend analysis to identify content opportunities and inform strategy.

Collaborate closely with content writers, designers, and digital marketers to align social media efforts with broader marketing campaigns and goals.

Plan and execute organic campaigns, contests, influencer partnerships, and community-building activities to increase brand reach and engagement in US/Canada.

Regularly report on key performance indicators (KPIs) such as follower growth, engagement rate, traffic, and ROI, providing actionable insights.

Requirements:

Bachelor's degree in Marketing, Communications, Digital Media, or a related field.

1-3 years of proven experience in social media management and optimization, preferably with international or North American markets.

Strong understanding of social media algorithms, engagement strategies, and platform-specific best practices.

Knowledge of SEO principles and how social content supports broader digital marketing objectives.

Proficiency with graphic design tools such as Canva, Adobe Photoshop, or similar platforms.

Excellent English writing, editing, and communication skills with a flair for creating culturally relevant content.

Strong organizational skills and the ability to multitask, prioritize, and meet deadlines in a fast-paced, collaborative environment.

What we offer:

Competitive Salary -

Negotiable, aligned with current industry standards

Comprehensive Medical Insurance -

Coverage up to ₹5 Lakhs

Meals & Refreshments Provided

Work Schedule

- 5-day work week (US shift timings)

Transportation -

Air-conditioned cabs provided for both pickup and drop

Job Type: Full-time

Pay: Up to ₹35,000.00 per month

Benefits:

Commuter assistance Food provided Health insurance
Work Location: In person