Job Description

Profile Summary

We are seeking a skilled performance-driven Social Media Marketing Executive with hands-on experience in paid advertising, SEO, and social media management. This role requires a strategic thinker with execution capability and strong analytical skills to drive brand visibility and lead generation.

Key Roles and Responsibilities

? Strategize, execute, and scale high-performing Meta (Facebook/Instagram) and Google Ads campaigns tailored for lead generation and brand growth.

? Oversee end-to-end social media management--curate, schedule, and optimize content that builds brand authority and drives audience engagement.

? Lead SEO efforts--conduct keyword research, optimize website content, and implement link-building strategies to boost organic visibility.

? Drive qualified traffic through organic and paid funnels, leveraging innovative growth hacks and audience insights.

? Implement A/B testing for creatives, copy, targeting, and landing pages to constantly improve ROI and user experience.

? Monitor and analyze performance metrics using tools like Google Analytics, Meta Business Suite, Tag Manager, etc, transforming data into actionable insights.

? Collaborate cross-functionally with content creators, designers, and developers to craft high-converting campaigns.

? Stay ahead of the curve with the latest trends, platform updates, and digital innovations to ensure a competitive edge. Prepare crisp performance dashboards, reports, and strategic inputs for management reviews.

Knowledge Skills

? Education: Graduate or any related field

? Experience: 1+ years in social media marketing or a related role.

? Excellent written and verbal communication skills.

? Proficiency in Google Ads, Facebook Ads, SEO tools, and Google Analytics.

? Good understanding of online marketing channels and strategies.

? Basic content creation skills (e.g., Canva, copywriting).

Job Types: Full-time, Permanent

Pay: ?20,000.00 - ?25,000.00 per month

Benefits:

Leave encashment Paid sick time Provident Fund
Work Location: In person

Job Types: Full-time, Permanent

Pay: ?20,000.00 - ?25,000.00 per month

Benefits:

Leave encashment Paid sick time Paid time off Provident Fund
Ability to commute/relocate:

Gurugram, Haryana: Reliably commute or planning to relocate before starting work (Required)
Work Location: In person