Job Description

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Core Social Media Skills:

Platform Expertise:

Proficiency in managing various social media platforms (Facebook, Twitter, Instagram, LinkedIn, etc.).

Content Creation:

Ability to create engaging and relevant content, including graphics, videos, and written posts.

Social Media Strategies:

Expertise in developing and implementing effective social media strategies to increase brand awareness and engagement.

Analytics & Metrics:

Skilled in analyzing social media metrics using tools like Google Analytics, Hootsuite, and Sprout Social to measure campaign performance.

Community Management:

Experience in engaging with the audience, managing comments, and handling customer inquiries.
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Soft Skills:

Creativity:

Ability to generate creative ideas for content and campaigns.

Communication:

Strong written and verbal communication skills for interacting with followers and team members.

Project Management:

Excellent organizational skills to manage multiple social media campaigns simultaneously.

Adaptability:

Flexibility to adapt to new social media trends and platform updates.

Problem-Solving:

Ability to address and resolve issues that arise on social media platforms.
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Additional Skills:

SEO:

Understanding of SEO principles to optimize social media content for search engines.

Paid Advertising:

Experience with social media advertising, including setting up and managing ad campaigns.

Influencer Collaboration:

Ability to identify and collaborate with influencers for brand partnerships.

Crisis Management:

Skills in managing social media crises and maintaining a positive brand image.

Basic Graphic Design:

Knowledge of design tools like Canva or Adobe Spark to create visually appealing content.
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Tasks & Responsibilities:

Manage Social Media Accounts:

Overseeing daily operations of social media accounts and ensuring consistent brand messaging.

Develop Social Media Strategies:

Creating and executing strategic plans to drive engagement and achieve business goals.

Analyze Social Media Metrics:

Monitoring and analyzing key metrics to assess the effectiveness of social media campaigns.

Content Planning:

Developing a content calendar and scheduling posts across various platforms. *

Engage with Audience:

Building relationships with followers through interactions and responding to comments and messages