Job Description

Company Name: Yoroto International

Brand Name: Soroo Future Technology

Designation: Social Media Executive

Location: Karol Bagh, Delhi

Job Summary:

The Social Media Executive is responsible for executing the day-to-day social media strategy across multiple platforms (Instagram, Facebook, X/Twitter, LinkedIn, YouTube, Pinterest, etc.). You will create, schedule, and publish engaging content, monitor performance, interact with the community, and contribute ideas that grow reach, engagement, and conversions.

Key Responsibilities

Create and curate high-quality, on-brand content (images, videos, reels, stories, carousels, tweets, threads, etc.)

Plan and maintain an editorial content calendar

Schedule and publish posts using social media management tools (Hootsuite, Sprout Social, Buffer, Later, Meta Business Suite, etc.)

Monitor comments, DMs, and mentions; respond promptly and escalate issues when needed

Community management - build relationships, encourage user-generated content, and foster positive sentiment

Run paid social media campaigns (boosting posts, setting up ads on Meta Ads Manager, LinkedIn Campaign Manager, Twitter Ads, etc.)

Track, analyse, and report on key metrics (reach, impressions, engagement rate, clicks, conversions, follower growth) using native analytics and tools like Google Analytics, Sprout Social, or Icon Square

Stay up-to-date with platform algorithm changes, new features, and social media trends

Conduct competitor and industry research to identify opportunities

Collaborate with designers, copywriters, video editors, and influencers

Assist in influencer outreach and partnership coordination

Support crisis management and reputation monitoring when required

Contribute creative ideas in brainstorming sessions

Preferred Qualifications

2

-5 years of hands-on social media management experience (agency or in-house)

Bachelor's degree in Marketing, Communications, Journalism, or related field

Experience with short-form video content.

Knowledge of SEO and how social media impacts organic search

Familiarity with influencer marketing platforms.

Experience in specific industries (e.g., fashion, FMCG, tech, e-commerce, B2B) is a plus

Job Type: Full-time

Pay: ?20,000.00 - ?25,000.00 per month

Experience:

Social media management: 2 years (Required) Social media strategy: 2 years (Required)
Language:

English (Required)
Work Location: In person