Job Description

We are looking for a creative and dynamic Social Media Executive to join our team. The ideal candidate will be responsible for developing, implementing, and managing our social media strategy to increase brand awareness, drive engagement, and support business goals. This role requires a keen understanding of social media trends, audience engagement, and content creation.

Key Responsibilities

:

Social Media Strategy

: Develop and execute a comprehensive social media strategy aligned with the brand's objectives. Analyse market trends and competitor activity to create innovative social media campaigns. Set clear KPIs and track the performance of social media campaigns.

Content Creation & Curation

: Create high-quality, engaging content (including text, images, videos, and infographics) for social media platforms. Collaborate with the creative team to design content that aligns with the brand's voice and values. Curate user-generated content and industry-related posts to boost engagement.

Community Management

: Monitor social media channels, respond to comments and messages, and foster a positive online community. Engage with followers and influencers to build relationships and increase brand loyalty. Track customer feedback and escalate issues as necessary.

Analytics & Reporting

: Use analytics tools to track, measure, and report on social media performance. Analyze data and suggest improvements for campaigns and content strategies. Provide regular updates to management on social media metrics and trends.

Paid Advertising

: Assist in the planning and execution of paid social media campaigns (e.g., Facebook Ads, Instagram Ads). Monitor ad performance and optimize campaigns to achieve the best ROI.

Trend Monitoring

: Stay up-to-date with the latest social media trends, tools, and technologies. Identify new opportunities for social media growth and engagement.

Qualifications

:

Bachelor's degree in Marketing, Communications, or related field. Proven experience as a Social Media Executive, Social Media Manager, or similar role. Strong knowledge of social media platforms (Facebook, Instagram, Twitter, LinkedIn, TikTok, etc.). Experience with social media management tools (Hootsuite, Buffer, Sprout Social, etc.). Excellent communication, writing, and editing skills. Creative mindset with an eye for design and content creation. Ability to work independently and as part of a team. Strong analytical skills and experience with social media analytics tools. Familiarity with paid social media advertising is a plus.

Preferred Skills

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Knowledge of SEO and digital marketing techniques Experience in managing social media campaigns in a corporate setting. Basic graphic design or video editing skills (using tools like Canva, Adobe Spark, etc.).
Job Type: Full-time

Pay: ?15,000.00 - ?20,000.00 per month

Work Location: In person