Job Description

Position Title: CRM Specialist (Full Time)

Purpose: The CRM Specialist needs to have expertise in marketing automation to design and execute

high-conversion lead nurturing campaigns via WhatsApp, email, and SMS. Leveraging tools like

Salesforce, Lead Squared, or Mo Engage, you'll drive enrolment, retention, and revenue through

hyper-personalized, data-backed strategies.

MADE EASY Edutech focuses on lead generation and nurturing through online and offline campaigns for

engineering and competitive exam preparation. The CRM Specialist will play a crucial role in lead

management, marketing automation, retention marketing, and reporting.

Responsibilities

1. Lead Management & Storage:

o Responsible for collecting and managing leads from multiple sources such as landing pages, forms, and

marketing campaigns into the LMS/CRM system (e.g., LeadSquared, Salesforce).

o Ensure proper tagging, source tracking, and categorization for accurate attribution and analysis.

2. Data Cleaning & Enrichment:

o Regularly clean, validate, and update CRM data to ensure accuracy and prevent duplication.

o Maintain hygiene of student and enquiry databases.

3. Marketing Automation:

o Design and execute automated drip campaigns through WhatsApp, email, and SMS for lead nurturing

and engagement.

o Set up trigger-based workflows, lead scoring, and segmentation to improve conversions.

4. Retention Marketing:

o Implement re-engagement and retention workflows targeting high-intent and enrolled leads to

improve overall conversion, referral generation, and long-term engagement.

o Use personalized communication strategies to re-activate dormant leads and maintain consistent

engagement with enrolled students.

o Leverage behavioural insights from CRM data to identify drop-off points and design targeted

automation for re-engagement.

5. Reporting & Dashboard Creation:

o Build, maintain, and share weekly/monthly performance reports with management.

o Track KPIs like lead conversion, engagement rate, and ROI from automation campaigns.

6. Cross-Department Collaboration:

o Share campaign insights with the marketing and counselling teams to help optimize ad campaigns,

lead nurturing flows, and conversion messaging.

o Coordinate with teams to ensure CRM and marketing campaigns are aligned with academic and

enrolment objectives.

7. Continuous Optimization:

o Use data-driven insights to recommend process improvements, enhance automation efficiency, and

reduce manual dependency.

o Conduct training sessions for internal teams on CRM best practices.

8. Stakeholder Collaboration:

Present actionable insightsto leadership on campaign performance and student behaviour.*

Align CRM strategies with enrolment targets through data-backed recommendations.*

This aligns with common industry requirements for a CRM Specialist role, ensuring candidates

possess the technical expertise in marketing automation tools, data analysis, and multi-channel

campaign management needed to drive results

Educational Qualifications

Graduate/Post Graduate*

Preference to Digital Marketing stream*

Experience

2 - 5 years of experience working in CRM*

Preference to experience in Education (Ed Tech) industry*

Location

Hauz Khas - New Delhi*

WFO/6 days*

Submit Resume : Send your CV at careers@madeeasy.in

Visit : www.madeeasyprime.com

Mobile No. +91 9773702400

Job Types: Full-time, Permanent

Pay: ₹9,863.67 - ₹35,520.01 per month

Benefits:

Flexible schedule Health insurance Leave encashment Paid sick time Provident Fund
Work Location: In person