Job Summary:
We are looking for an enthusiastic and proactive Social Media Executive with 1+ year of experience who is proficient in managing and growing brands across all major social media platforms - Facebook, Instagram, LinkedIn, Twitter/X, YouTube, Pinterest, Threads etc. The ideal candidate should be well-versed with content trends, digital engagement tactics, and analytics tools to drive brand visibility and engageme[1] nt.
Key Responsibilities:
? Develop, curate, and manage engaging content (text, images, videos, reels, stories) for multiple social media platforms.
? Schedule and publish daily posts across all channels as per content calendar.
? Monitor, respond, and engage with audience interactions and inquiries in a timely manner.
? Coordinate with the design team for creative assets (graphics, videos, GIFs, etc.).
? Run paid ad campaigns (boosted posts, ads manager) with basic knowledge of audience targeting.
? Track and analyze performance metrics using platform insights and third-party analytics tools.
? Stay updated with platform algorithm changes, emerging trends, and viral formats.
? Work closely with marketing and content teams to align social strategies with campaigns.
? Coordinate with influencers & brand collaboration partners for promotions.
? Prepare monthly reports on reach, engagement, growth, and suggest improvements.
Key Requirements:
? Bachelor's degree in Marketing, Communications, Media Studies, or related field.
? Minimum 1 year of experience in handling social media profiles for brands.
? Proficient with Facebook, Instagram, LinkedIn, Twitter/X, YouTube, Pinterest, Threads, WhatsApp Business.
? Strong command over social media management tools (like Buffer, Hootsuite, Canva, etc.).
? Basic understanding of paid advertising campaigns and performance metrics.
? Excellent written and verbal communication skills in English.
? Creative thinker with knowledge of current digital trends and content formats (reels, shorts, memes, stories).
? Ability to multitask and manage multiple projects simultaneously.
? Knowledge of basic design principles (working knowledge of Canva or Adobe Suite is a plus).
Preferred Skills:
? Video editing for reels/shorts.
? Influencer outreach & coordination experience.
? Understanding of SEO and website traffic metrics.
Job Type: Full-time
Work Location: In person
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