Job Description

We are seeking a proactive and innovative Social Media Marketing Executive to elevate and manage our brand's online presence. The ideal candidate is a strategic thinker with the ability to plan, create, and execute social media campaigns that drive engagement, growth, and leads.

Key Responsibilities:

1. Social Media Strategy & Management

Develop and implement tailored social media strategies across platforms (Facebook, Instagram, LinkedIn, Twitter, etc.). Plan and maintain a content calendar to ensure consistent and timely posting. Monitor trends, insights, and competitor activity to stay ahead in the digital landscape.

2. Content Creation & Curation

Design and produce engaging content, including posts, carousels, GIFs, memes, videos, and infographics. Collaborate with design and content teams to maintain brand consistency. Utilize Canva and other tools to create high-quality visual content.

3. Community Engagement

Interact with followers by responding to comments, messages, and mentions promptly. Foster community growth and cultivate strong relationships with the audience.

4. Campaign Execution & Lead Generation

Plan and manage paid social media campaigns to achieve business objectives such as lead generation and brand awareness. Monitor campaign performance and optimize strategies for improved results.

5. Analytics & Reporting

Track social media metrics and generate performance reports. Use insights to refine strategies and enhance overall results.

6. Collaboration

Work closely with cross-functional teams, including design, content, and marketing, to align social media efforts with overall business goals.

Requirements:

2+ years of experience in social media marketing or a similar role. Proficiency with Canva and basic graphic/video editing tools. Strong understanding of social media algorithms and trends. Analytical mindset to monitor, measure, and optimize performance. Excellent communication and creative writing skills. Experience in a digital marketing agency is a plus.

Soft Skills:

Creative thinking and ability to generate innovative ideas. Strong attention to detail and effective time management. Adaptability to work in a fast-paced environment.
Job Types: Full-time, Permanent

Pay: ₹25,851.96 - ₹30,400.47 per month

Benefits:

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Work Location: In person