We are looking for a creative, product-savvy, Social Media Executive who can bring fresh thinking and sharp storytelling to our digital presence. This role is ideal for someone who understands consumer behaviour in a product-led brand environment and is passionate about building engagement and visibility through thoughtful and aesthetic content.
Key Responsibilities:
Develop and execute platform-specific content strategies (Instagram, Facebook, LinkedIn, etc.) with a strong focus on product storytelling.
Plan, design, and publish high-quality posts, reels, and stories using Canva, AI tools, and other design platforms.
Ideate and run campaigns aligned with marketing goals--especially for product launches, seasonal pushes, and promotions.
Maintain a consistent brand voice while creating content that appeals to modern digital audiences.
Engage actively with followers via comments, DMs, and community conversations.
Track and report social media KPIs; recommend adjustments to improve engagement and reach.
Collaborate with designers, photographers, and internal teams for creative input and approvals.
Who We're Looking For:
2-4 years of experience in a social media role, preferably with a product-based company or brand (e-commerce or consumer goods preferred).
A strong creative mind-set with the ability to think visually and conceptually.
Proficiency in Canva and comfort working with AI content/design tools.
Understanding of basic design/layout aesthetics and social platform trends.
Strong copywriting and communication skills.
Bonus: Experience with paid social media ads or influencer collaborations.
Why Join Sohii
Be a part of a young and driven team where your creative ideas directly shape how people discover international brands in India. We offer a collaborative, fast-paced environment with lots of room to grow.
Job Types: Full-time, Permanent
Pay: ₹30,000.00 - ₹35,000.00 per month
Benefits:
Paid time off
Ability to commute/relocate:
Pitampura, Delhi, Delhi: Reliably commute or planning to relocate before starting work (Required)
Application Question(s):
Are you comfortable with the salary range mentioned for this role
Education:
Bachelor's (Preferred)
Experience:
Content Creation & Management: 2 years (Required)
Social media marketing: 2 years (Required)
Product Based : 2 years (Required)
Work Location: In person
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