Job Description

Job Summary:

We are seeking a creative and strategic Social Media Executive to manage our social media presence, drive engagement, and grow our online community. The ideal candidate will have a deep understanding of current social media trends, excellent communication skills, and a passion for creating compelling content.

Key Responsibilities:

Content Creation & Management:

Develop and execute social media strategies across platforms such as Facebook, Instagram, LinkedIn, Twitter, TikTok, and YouTube. Create, curate, and publish high-quality content (text, images, and videos) that aligns with the brand's voice. Collaborate with the design and content teams to produce engaging visuals and posts.

Community Engagement:

Monitor and respond to comments, messages, and reviews promptly to foster a positive online community. Engage with followers, influencers, and relevant communities to increase brand awareness.

Performance Analysis:

Track and analyze key metrics (engagement, reach, impressions, and conversions) to assess campaign performance. Prepare regular reports with insights and actionable recommendations for improvement.

Trend Monitoring:

Stay updated on industry trends, platform changes, and competitor activities. Propose and implement innovative social media campaigns.

Collaboration:

Work closely with cross-functional teams, including marketing, sales, and customer service, to align social media efforts with broader business goals.

Qualifications & Skills:

Bachelor's degree in Marketing, Communications, or a related field. 2+ years of experience in social media management or digital marketing. Strong understanding of social media platforms, algorithms, and best practices. Excellent written and verbal communication skills. Proficiency in social media management tools (e.g., Hootsuite, Buffer) and analytics platforms (e.g., Google Analytics, Facebook Insights). Creative mindset with strong visual storytelling skills. Ability to work in a fast-paced environment and manage multiple tasks simultaneously.

Preferred:

Experience in running paid social media campaigns. Knowledge of basic graphic design tools (e.g., Canva, Adobe Photoshop).
Job Type: Full-time

Education:

Bachelor's (Preferred)
Experience:

Social media marketing: 1 year (Preferred) total work: 1 year (Preferred)
License/Certification:

Digital marketing (Preferred)
Work Location: In person