Job Description

Position Title: Social Media Executive (Full Time)

Purpose:

We are looking for a talented Social Media Executive to manage our social media accounts and help our brand engage with its online audience. The ideal candidate should have a passion for social media, be familiar with various social media platforms, and have an understanding of how to create and implement effective social media strategies.

Responsibilities

To develop and implement social media strategies that align with the company's overall goals and objectives


To Manage social media accounts, including creating content, scheduling posts, and handling audience engagement and responses.


To Monitor the brand's social media presence, gather analytics, and develop reports to track the success of campaigns and make data-driven decisions.


To collaborate with the marketing and creative teams to create and curate high-quality social media content that resonates with the target audience.


To develop and execute paid social media advertising campaigns to increase brand visibility and drive traffic to the company's website.


To stay up-to-date with the latest trends and best practices in social media marketing and make recommendations for improvement to ensure the brand remains competitive in its online presence.

Competencies:

Strong understanding of various social media platforms and demonstrated experience in managing accounts on platforms like Facebook, Twitter, Instagram, LinkedIn, and YouTube.


Excellent writing and communication skills with the ability to create engaging and effective social media content.


Knowledge of social media analytics tools and metrics.


Familiarity with social media scheduling tools.


Creativity and a keen eye for design and visual content

Educational Qualifications:

Graduate/Post Graduate


Preference to Digital Marketing stream

Experience:

1-3 years of experience in Digital Marketing


Preference to experience in IT & Education (EdTech) industry

Job Type: Full-time

Pay: ₹30,000.00 - ₹35,000.00 per month

Benefits:

Provident Fund
Schedule:

Day shift
Work Location: In person