Job Description

Job Responsibilty :-

Digital Strategy & Branding

Develop and execute digital marketing strategies to strengthen the steel plant's brand visibility across digital platforms. Create brand-focused content highlighting steel products, manufacturing capabilities, certifications, and industry applications. Position the company as a trusted leader in steel manufacturing through effective online presence.

2. Content Creation & Management

Produce and manage content for the website, social media, blogs, email newsletters, and online brochures. Coordinate with the production and sales teams to gather technical information on steel grades, products, and processes. Create case studies, product videos, plant process walkthroughs, and customer success stories.

3. Social Media Marketing

Manage official social media accounts (LinkedIn, Facebook, Instagram, YouTube). Run steel industry-focused campaigns (e.g., structural steel, TMT bars, industrial steel products). Track engagement, customer inquiries, and industry trends.

4. Website & SEO Management

Oversee website updates--including product lists, specifications, certifications, and plant capabilities. Implement SEO strategies to rank for key steel industry keywords (e.g., "TMT manufacturer," "steel plant," "hot rolled coils," etc.). Monitor website analytics and optimize site performance for lead generation.

5. Lead Generation & CRM

Run paid campaigns (Google Ads, LinkedIn Ads) targeting distributors, builders, fabricators, OEMs, and industrial buyers. Manage and track leads through CRM software and coordinate with the sales team for conversions. Maintain databases of prospective customers in construction, infrastructure, fabrication, and engineering sectors.

6. Market Research & Competitor Analysis

Study competitors' digital strategies, pricing, and product positioning. Track steel industry trends, market demand, and customer preferences. Identify new digital opportunities to expand brand reach.

7. Email Marketing & Communication

Create marketing email campaigns for new product launches, offers, and company updates. Maintain communication with distributors, contractors, dealers, and industrial buyers. Prepare digital presentations and proposals as required by the sales team.

9. Coordination & Support

Coordinate with production, sales, quality, and management teams for accurate marketing materials. Support trade fairs, exhibitions, CSR events, and product launches by creating digital collateral. Liaise with external agencies (designers, ad agencies, photographers, videographers) when needed.

Skill :-

Education :- BCA,BBA,MBA

Experience :- 2 year minimum

Salary :- Negotiable

Contact No :- 7880002320

Job Types: Full-time, Permanent

Pay: ?17,000.00 - ?25,000.00 per month

Ability to commute/relocate:

Raipur, Chhattisgarh: Reliably commute or planning to relocate before starting work (Required)
Experience:

total work: 1 year (Preferred)
Work Location: In person